Agriculture and Agri-Food Canada

Agriculture and Agri-Food Canada

June 28, 2012 10:44 ET

Harper Government Helps Increase Bakery's Competitiveness

MISSISSAUGA, ONTARIO--(Marketwire - June 28, 2012) - An Ontario bakery will increase its production and competitiveness with the support of the Harper Government. Member of Parliament Wladyslaw Lizon (Mississauga East-Cooksville), on behalf of Agriculture Minister Gerry Ritz, announced today an investment of over $240,000 to S. Gumpert Co. of Canada to purchase and install new packaging equipment in its facility in Mississauga, Ontario.

"Our Government's top priority is creating jobs, growth, and building long-term economic prosperity for Canadians," said MP Lizon. "This investment will help S. Gumpert Company of Canada enhance its productivity and increase demand for our farmers' products, benefitting not only the processing sector but the entire agriculture industry."

S. Gumpert specializes in products such as cake mixes, icing, and pie fillings for use in the baking industry. The investment will be used to purchase new packaging equipment. Currently, the company must transport some of its products to a co-packer, as its equipment does not have the capacity to package all of its mixes. The new and faster equipment will be able to handle larger volumes of food and enable the company to package everything on site.

These improvements will enhance the company's productivity and competitiveness, increase domestic and export sales, and reduce transportation and production costs. The project will also support the creation of new jobs and will result in an increased demand by the company for agricultural commodities such as flour and shortening, which in turn will benefit Canadian farmers.

"A new line means a competitive infrastructure-a combination of people, capital equipment, and productive processes. This combination ensures a structure for growth, market sustainability, and job stability/creation," said S. Gumpert's President, Dan McPherson.

This investment is delivered by the Agricultural Flexibility Fund (AgriFlexibility) through the AgriProcessing Initiative, a five-year, up to $50-million initiative designed to enhance the competitiveness of the agri-processing sector in Canada. It provides support to existing companies for projects that involve the adoption of innovative and new-to-company manufacturing technologies and processes that are essential to sustaining and improving the sector's position in today's global marketplace. For more information on this program, visit www.agr.gc.ca/api.

Through Canada's Economic Action Plan, the Government of Canada is helping farmers find new markets, adapt to current economic challenges, and make their businesses more efficient and environmentally sustainable. The Government will remain focused on strengthening the economy, while working toward returning to balanced budgets and securing Canada's economic future. For more information on Canada's Economic Action Plan, visit www.actionplan.gc.ca.

Contact Information

  • Media Relations
    Agriculture and Agri-Food Canada
    Ottawa, Ontario
    613-773-7972
    1-866-345-7972

    Meagan Murdoch
    Director of Communications
    The Office of the Honourable Gerry Ritz
    613-773-1059