Agriculture and Agri-Food Canada

Agriculture and Agri-Food Canada

October 14, 2014 10:53 ET

Harper Government Investing in New and Value-added Fruit and Vegetable Products

CENTREVILLE, NOVA SCOTIA--(Marketwired - Oct. 14, 2014) - Agriculture and Agri-Food Canada (AAFC)

Member of Parliament Greg Kerr (West Nova), on behalf of Agriculture Minister Gerry Ritz, announced today an investment of $182,739 to Nova Agri Inc. to research and develop new products derived from fruits and vegetables.

Through the Growing Forward 2 AgriInnovation Program, this investment will provide Nova Agri Inc. with the technical support they need to produce and market new lines of high quality fresh fruit and vegetable products to meet consumers' demand. This support will also help introduce an herb product line and develop new blends of juice using cucumber, beans and other crops.

This investment builds on previous support under Growing Forward, which enabled the company to test-market two new blueberry juice blends with enhanced health attributes and to experiment with climate control and packaging methods to prolong the shelf life of lettuce.

Quick Facts

  • Nova Agri Inc. is an innovative leader in the Canadian agri-food industry, a corporation of 100 individuals mostly working in Nova Scotia's Annapolis Valley, that produces fruit and vegetable products for domestic and exports markets.

  • Scientists from AAFC's Atlantic Food and Horticulture Research Centre in Kentville, Nova Scotia, will assist and advise on various aspects of the project including fruit variety selections for optimal juice blends, enhancing the juicing process and extending the shelf life of new value-added fruit and vegetable products.

  • The AgriInnovation Program is a five-year, up to $698 million initiative under the Growing Forward 2 policy framework, and is designed to accelerate the pace of innovation by supporting research and development activities in the agriculture sector.


"The fruit and vegetable sector is important to Canada's economy, which is why the federal government is committed to advancing research to develop new value-added fruit and vegetable products. Projects like this one will go a long way in helping to increase the sector's profitability and competitiveness."

- Greg Kerr, Member of Parliament (West Nova)

"Receiving financial support from Agriculture and Agri-Food Canada will help us to focus on innovation, which is a priority for the Nova Agri Group. We greatly appreciate this assistance as our company evolves in creating value-added products and improving efficiencies."

- Earl Kidston, President & CEO, Nova Agri Inc.

Associated Links

Growing Forward 2 - Agriculture and Agri-Food Canada (AAFC)

AgriInnovation Program - Agriculture and Agri-Food Canada (AAFC)

AAFC's Atlantic Food and Horticulture Research Centre

Follow us on Twitter: @AAFC_Canada

Contact Information

  • Emily Hogeveen
    Press Secretary
    Office of the Honourable Gerry Ritz

    Media Relations
    Agriculture and Agri-Food Canada
    Ottawa, Ontario

    Andrea Palmer
    Marketing & Sales Manager
    Nova Agri Inc.
    902-582-1445 x 229