SASKATOON, SASKATCHEWAN--(Marketwired - Nov. 4, 2013) - Today, the Honourable Michelle Rempel, Minister of State for Western Economic Diversification, announced a federal investment to increase the exports of more than 50 western Canadian farm equipment manufacturers at Agritechnica, the world's largest international farm machinery trade show.
Western Canadian agricultural equipment manufacturers from Manitoba, Saskatchewan and Alberta aim to harvest up to $75 million in sales agreements and reap more than 300 new export leads at the show, which runs November 10-16, 2013 in Hanover, Germany.
"Western Canada's dryland farming technology, grain storage solutions and manufacturing expertise will be featured at Agritechnica," said Minister Rempel. "Cultivating new export markets for western Canadian manufacturers creates jobs and greater economic prosperity for all Canadians."
Led by Saskatchewan Trade and Export Partnership (STEP) and Manitoba Trade and Investment (MTI), WD's $630,210 investment enabled manufacturers to secure prime exhibit space at Agritechnica 2013 to profile Canada's diverse farm machinery industry. The professionally-designed 2,400 m2 Canada-themed pavilions will rival exhibits from internationally-prominent equipment manufacturers.
"This event allows Manitoba's vibrant farm equipment manufacturers to shine, showcasing their latest agricultural products for the sector in Europe," said Theresa Oswald, Minister of Jobs and the Economy for Manitoba. "Our government is pleased to support Agritechnica, which works to support our commitment to expanding employment and economic opportunity in Manitoba through exports to one of the world's largest markets."
"STEP's presence at Agritechnica 2013, the international marketplace for agriculture machinery, will be the largest effort in our 17-year history with 24 Saskatchewan companies participating," said Lionel LaBelle, President and CEO of STEP. "This year's expanded collaboration with Manitoba Trade and Investment (MTI), coupled with a dramatic increase in participants, has added to the overall excitement for the event. With a mission budget exceeding $800K, STEP's participation at this level would not have been made possible without the targeted assistance of Western Economic Diversification Canada."
STEP and MTI each contributed $100,000 to the project. Companies participating at Agritechnica have committed over $1.16 million to ship equipment overseas and cover travel expenses for sales personnel.
Agritechnica is held every two years in Hanover, Germany, and is the world's largest agricultural machinery exhibition. In 2011, it hosted 2,700 exhibitors and almost 415,000 visitors from 48 countries. STEP reports that the 40 companies from Manitoba and Saskatchewan exhibiting at Agritechnica 2011 generated $70 million in incremental business and over 500 sales leads.
Since 2006, the Harper Government, through WD, has invested in job-creating small- and medium-sized businesses, aerospace, marine and defence industries, and supported innovative entrepreneurs in pursuing emerging markets. By continuing to promote new economic opportunities, WD is helping to create jobs, economic growth, and long-term prosperity.
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