Agriculture and Agri-Food Canada

Agriculture and Agri-Food Canada

January 28, 2015 13:51 ET

Harper Government Invests in Creation of Price Transparency Tool for Western Producers

EDMONTON, ALBERTA--(Marketwired - Jan. 28, 2015) - Agriculture and Agri-Food Canada

Producers who market their crops on their own or through a broker will soon have access to reliable and timely crop and price data at their fingertips. Agriculture Minister Gerry Ritz today announced $742,725 in funding that will enable the Alberta Wheat Commission to analyze gaps in crop data and price reporting for grains and offer a web solution that provides industry with timely, accurate and transparent market information.

This project responds to grain industry and producer concerns about the availability of market price information. The project will identify the crop and price data needs for all participants in the grains value chain (including primary producers, elevators, processors, transporters, etc.) and will offer an unbiased and verifiable online source for that data. Making this data available to producers and their brokers is expected to enhance and improve the market for all participants, most specifically farmers.

Quick facts

  • Alberta Wheat Commission (AWC) is a producer-funded, producer-governed commission with the mandate to increase the long term profitability of all Alberta wheat growers through funding innovative research, market development and promotional activities, producer education programs, and policy development.
  • The project has been funded under AgriRisk Initiatives (ARI) which supports the research and development as well as the implementation and administration of new risk management tools for use in the agriculture sector. ARI is a Growing Forward 2 Business Risk Management initiative.
  • Growing Forward 2 is a five-year (2013-2018) policy framework for Canada's agricultural and agri-food sector, representing a $3 billion dollar investment by federal, provincial and territorial (FPT) governments and the foundation for government agricultural programs and services.


"Our Government knows that producers need access to reliable and timely information in order to make informed marketing choices. This investment will provide producers with the tools they need to proactively manage risk, grow their businesses and our overall economy."

- Agriculture Minister Gerry Ritz

"The Crop Data and Price Reporting project will significantly improve producers' access to the information necessary to capture the best opportunities and maximize the returns on their crops. Improved price transparency through a single information source marks a major step forward for our industry, and will bolster the competitive edge for all participants in the agricultural commodity trade in Canada."

- Kent Erickson, Chairman, Alberta Wheat Commission

Additional links

- Growing Forward 2

- AgriRisk Initiatives program

- Alberta Wheat Commission's Crop Data and Price Reporting website

Contact Information

  • Jeff English
    Director of Communications
    Office of the Honourable Gerry Ritz

    Media Relations
    Agriculture and Agri-Food Canada
    Ottawa, Ontario
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