May 12, 2014 10:25 ET
WINNIPEG, MANITOBA--(Marketwired - May 12, 2014) - Agriculture and Agri-Food Canada
Agriculture Minister Gerry Ritz announced today an investment of more than $230,000 to the Canadian Special Crops Association (CSCA) to increase export sales of special crops in markets abroad and increase the competitiveness of the mustard and sunflower seed industries.
This investment will help the CSCA promote Canadian pulses and special crops on trade missions and at international trade shows and advocate for favourable policies that will position Canada as a world leader and supplier of choice. The CSCA will also administer two projects led by the Saskatchewan Mustard Development Commission and the National Sunflower Association of Canada to help increase global demand for mustard and sunflower seeds by improving variety options and highlighting their health and nutritional properties.
"Our top-quality special crops have become a food staple around the world. Our government is proud to partner with industry to enhance the competitiveness of the sector and find new uses and grow our farmers bottom lines."
- Agriculture Minister Gerry Ritz
"The multi-year Agri-Marketing funding will enable Canada's special crops industry to deliver innovative, healthy and sustainable foods consistently and reliably to markets around the world."
- Gordon Bacon, CEO of the Canadian Special Crops Association.
- Growing Forward 2 (Agriculture and Agri-Food Canada)
- AgriMarketing Program (Agriculture and Agri-Food Canada)
- Comprehensive Economic Trade and Agreement (Canada's Economic Action Plan)
- Canada-Korea Free Trade Agreement (Foreign Affairs, Trade and Development Canada)
Jeff EnglishDirector of CommunicationsOffice of the Honourable Gerry Ritz613-773-1059Media RelationsAgriculture and Agri-Food Canada613-773-79721-866-345-7972Follow us on Twitter: @AAFC_Canada
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