SOURCE: TargetSpot

TargetSpot

March 23, 2010 10:15 ET

Harpo Radio Makes Pureplay Content Available Through TargetSpot for Syndication and Ad Sponsorship

Companies Strike Deal for Ad Sales and Exclusive Content Syndication on Pureplay Internet Radio

CHICAGO, IL and NEW YORK, NY--(Marketwire - March 23, 2010) -  Harpo Radio, Inc. and TargetSpot Inc, the nation's largest Internet and mobile radio advertising network, today announced an agreement for Harpo Radio to provide short and long-form content to TargetSpot's network for sponsorship and syndication via pureplay internet radio. The content will feature popular Harpo Radio talent including Gayle King, Dr. Mehmet Oz, Dr. Laura Berman and Derrick Ashong, among others. As part of the agreement, TargetSpot will also sell ads for streaming inventory originating on the new Harpo Radio player launching April 26th on HarpoRadio.com.

"We're pleased to partner with TargetSpot to connect key advertisers with our high quality Harpo content, especially as we launch our newest digital offering, pureplay Internet radio," said Erik Logan, president, Harpo Studios. 

The vignettes from Harpo will provide a unique branding opportunity for TargetSpot's top advertisers. The short audio clips of .30, .60 and .120 second durations will be available to advertisers for sponsorship and syndication on pureplay Internet stations on the TargetSpot network.

Advertisers will also be able to tap TargetSpot for its exclusive ad inventory on Harpo's new Radio Player and can target their audience by demographics (gender, age), geographic area (zip) and programming content using TargetSpot's industry leading platform.

"We recognize that the value of Harpo's content combined with the profound power of Internet radio to deliver that content in a new and more personalized way will be a win-win for our top brand advertisers," said Eyal Goldwerger, CEO of TargetSpot.

TargetSpot was recently ranked first in the Entertainment-Radio category measured by comScore, reaching nearly 30 million unique visitors each month. Internet radio, as reported by eMarketer, is increasing advertising revenues year over year and is one of the fastest-growing online media categories. It is estimated that advertisers will spend $394 million on Internet radio by 2011, as they look for fresh channels to reach consumers.

For more information about TargetSpot please go to www.targetspot.com.

About TargetSpot
TargetSpot is the largest Internet and mobile radio advertising network reaching nearly 30 million unique listeners monthly across thousands of internet radio stations including MySpace Music, CBS Radio, Slacker.com, Live365 and more. TargetSpot connects advertisers of all sizes with the fast growing internet and mobile radio consumer audience through high-impact, targeted and measurable audio, display and video ads. In addition to having a direct sales force for agencies and large scale clients, TargetSpot provides smaller advertisers with a Self Service platform. TargetSpot is based in New York City and its investors include Union Square Ventures, Bain Capital Ventures, and CBS RADIO.

About Harpo Studios
Harpo Studios is the home of Harpo Productions, Inc. the most successful production company in daytime talk, producing the number one, award-winning "The Oprah Winfrey Show" and syndication's latest success, "The Dr. Oz Show," as well as having developed "Dr. Phil" and "Rachael Ray." Harpo Productions creates and develops original TV programming for primetime, syndication and cable television and operates Oprah.com (www.oprah.com), a premier lifestyle website. ZoCo Productions, LLC, an affiliate of Harpo Productions, Inc., and Sony Pictures Television co-produce "The Dr. Oz Show." Harpo Print, LLC and Hearst Magazines publish the monthly O, The Oprah Magazine publication. Harpo Films produces feature films and, through an exclusive deal with HBO, scripted television programming. Harpo Radio, Inc. produces Oprah Radio (XM channel 156, Sirius channel 195 as part of its "Best of XM" package) on Sirius XM Radio and Westwood One. A joint venture between Oprah Winfrey and Discovery Communications, OWN: The Oprah Winfrey Network, a multi-platform company, will debut in January 2011 in approximately 80 million homes, on what is currently the Discovery Health Channel.

Contact Information

  • Media Contacts
    For TargetSpot
    Chris Capra - 212-922-5885
    Email Contact

    For Harpo Radio
    Michelle McIntyre - 312-633-1182