SOURCE: Harris D. McKinney

Harris D. McKinney

December 04, 2013 18:00 ET

Harris D. McKinney, Inc. Acquires Life Science Digital Agency Zoomedia

Combined Agency, HDM | Zoomedia, Boosts Scientific, Marketing and Digital Expertise and Expands Life Science Client Portfolio

CHICAGO, IL--(Marketwired - Dec 4, 2013) - Harris D. McKinney, Inc. (HDM), a nationally recognized life science marketing and brand communications agency, today acquired San Francisco-based Zoomedia, the leading digital communications agency to the life sciences. The combined company, HDM | Zoomedia, will maintain offices in Chicago and San Francisco. HDM President and CEO Daniel Hoexter will head the new agency and current Zoomedia President Barbara Lavery and CEO Rebecca Angelos, along with HDM Vice President Dillon Allie will join the executive team.

In 2013, HDM was named one of the nation's top three small agencies by BtoB Magazine. HDM | Zoomedia will represent many of the largest and most important companies in the life sciences including Medtronic, Regeneron, Gilead, InterMune, Life Technologies, Sigma-Aldrich, Agilent Technologies and Thermo Fisher Scientific.

"The life science market continues to evolve rapidly, with companies successfully expanding research and development pipelines into clinical and commercial entities, moving from the private to public markets and launching global product strategies," says Mr. Hoexter. "The complexity of these businesses requires an agency partner with scientific expertise and excellence in marketing strategy, creative development, public relations, media planning and digital communications. The integration of HDM and Zoomedia forms a life science marketing powerhouse ideally suited to serving a diverse portfolio of life science clients -- from biotech startups to the Fortune 100."

The vision for a combined HDM and Zoomedia grew from shared clients and relationships over the past 10 years. "When the opportunity arose to join these two businesses together, it was a clear and obvious strategic fit," says Ms. Lavery. "We are now uniquely positioned to be the preeminent life science agency in the country, with a client roster that represents all segments of the industry from bench to bedside and beyond, including instrumentation and reagent manufacturers, biotech, CROs and CMOs, biotech, pharma and medical device companies, patient advocacy and disease research foundations and healthcare IT."

"Our plan is to create a new kind of marketing partner -- one with exceptional strategic, scientific, creative and digital talent that can affect real change by lifting life science brands beyond their technologies and facilitating effective, meaningful and authentic conversations with customers and other important stakeholders," continued Mr. Hoexter. "We have our sights set on working with the world's most important companies solving the most pressing scientific and healthcare challenges of today."

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About Harris D. McKinney
Harris D. McKinney (HDM) is a full-service, business branding and marketing communications agency focused on science, healthcare and technology. The company specializes in bringing companies and customers together through an integrated approach to advertising, printed/electronic sales support, relationship marketing, editor/analyst relations, website development and other digital initiatives. In 2013, HDM was named one of the nation's top three small agencies by BtoB Magazine. Founded in 1936, HDM is the first business-to-business agency in the United States and is a member of Confrad International and AAAA. Visit the website at

About Zoomedia
Founded in 1994, Zoomedia is a leading interactive agency serving the life science industry. The company offers strategic marketing programs that enable clients to refine their corporate communications and sales and marketing efforts to increase the value of their brands. Service offerings include interactive marketing and communications, web application development and specialized communications services to support biotech, medical device and pharmaceutical businesses. Visit the website at

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