SOURCE: Harrison, Vickers, & Waterman, Inc.

Harrison, Vickers, & Waterman, Inc.

April 11, 2016 07:30 ET

Harrison, Vickers, and Waterman Opens Second World of Beer Location

HVCW Plans Grand Opening for Its Milford Connecticut World of Beer Tavern

NORTH PALM BEACH, FL--(Marketwired - Apr 11, 2016) - Attitude Beer Holding Co., "The Company" (OTCBB: HVCW), temporarily referenced on the OTC Markets as Harrison, Vickers and Waterman Inc. since its merger with the public entity, announced the grand opening of a new World of Beer tavern in Milford, CT at the Westfield Connecticut Post Mall. The Milford location has been developed ahead of schedule and will open April 25th. This is our second World of Beer location in Connecticut.

"After the success we've had with our West Hartford location, the prospects for Milford are exciting," said Company CEO Roy Warren, "With a second Connecticut location we should be able to increase our margins on both locations. We have also appointed a regional manager and marketing director, consolidating our management among the locations which should increase our margins."

After its first fiscal year of operation the Company's West Hartford World of Beer location recorded higher revenues than originally expected. The location recorded $3.4 million dollars in revenues in its first fiscal year of operation since the 4,000 sq. foot tavern opened in January 2015.

The Milford location is well placed, right off of the heavily trafficked I-95, in a popular mall. Revenues and earnings are expected to match or exceed West Hartford location. Craft beer, which is World of Beer's main draw, is most popular amongst millennials (18-33) and gen-xers (34-50). Approximately 40% of Milford, Connecticut's population is in this age range, which is a large potential market for our new location. 

CEO Roy Warren added, "After Milford, we are preparing to open our first World of Beer location in Boston. Our Cambridge location could surpass both of our Connecticut locations because it's in such a densely populated college town with a large population of craft beer enthusiasts."

About HVCW

Attitude Beer Holding Co., currently trading under the symbol: HVCW -- temporarily referenced on the OTC Markets as Harrison, Vickers and Waterman Inc. since its merger with the public entity -- has established a joint venture with New England WOB, LLC ("NEWOB") and Southeast Florida Craft, LLC ("SFC") to develop select World of Beer franchised locations in the state of Connecticut, greater Boston area and Dade and Broward counties in southeast Florida. HVCW represents the only way to invest in the rapidly growing World of Beer franchise.

For more about HVCW: visit:

About World of Beer

Since opening its first tavern in Tampa, Florida in 2007, WOB has grown to 70 locations in 18 states. What began as a neighborhood tavern to sample great craft beers and swap beer-talk for co-founders Scott Zepp and Matt LaFon is becoming a unique cultural phenomenon celebrating the world of craft beers, great food and camaraderie. Centered on a diverse selection of local and global craft beers, delicious "tavern fare" and live music, WOB offers the best craft variety on the planet to the beer aficionado and casual beer fan alike.

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