SOURCE: Harry & David

Harry & David

November 18, 2014 08:00 ET

Harry & David Announces a Fresh New Look and Limited Edition Flavors for Its Iconic Moose Munch® Gourmet Popcorn

The New Branding Effort Ties Closely to Harry & David's Southern Oregon Heritage and Takes a More Contemporary Approach

MEDFORD, OR--(Marketwired - Nov 18, 2014) - Harry & David, America's first choice for gifting, entertaining, and everyday delights, is excited to announce a new look and feel for its beloved Moose Munch® Gourmet Popcorn. Starting this month, Harry & David will introduce new packaging on Moose Munch® Gourmet Popcorn products that showcases the Oregon Trail and a stop at the Harry & David headquarters in Medford, Oregon -- two elements that tie back to the rich history and tradition of the Harry & David brand.

Moose Munch® Gourmet Popcorn is not your average caramel popcorn. During its creation, every component and detail of the Moose Munch® recipe underwent intense scrutiny, from the type of corn used to how the caramel coats each popped kernel. It took more than 160 attempts to get the original recipe absolutely perfect. That dedication to perfection has become a trademark of Harry & David and can be tasted in each sweet and crunchy bite of the gourmet chocolate covered popcorn. Moose Munch® Gourmet Popcorn's delicious history dates back to its inception in 1995, and today it is still meticulously made in the Harry & David bakery and candy kitchen in Medford. Initially intended to redefine traditional caramel corn, Moose Munch® Gourmet Popcorn has grown into one of the most recognizable and cherished products from Harry & David and remains an iconic item for the brand as it celebrates its 80th anniversary.

A total of 31 Moose Munch® Gourmet Popcorn flavors are available throughout the year, including year-round staples and seasonal specialty offerings. In celebration of its 80th anniversary, Harry & David will offer five limited edition flavors, including blackberry, banana coconut, apricot mango, root beer float, and Neapolitan. Both the banana coconut and the apricot mango flavors are new this year. Reflective of a proud history and 80 years of expertise, these carefully curated gourmet popcorn flavors will help usher in the new look for traditional Moose Munch® Gourmet Popcorn, Moose Munch® Bites, and the new Moose Crunch™ Candy and will also bring on a larger assortment of Moose Munch® Bark.

Premier food blogger Angie Dudley of Bakerella is partnering with the brand to create a decadent dessert using the chocolate-covered popcorn. Bakerella's Moose Munch Cupcake recipe will be hosted on the Harry & David blog.

"We're very passionate about delivering delicious flavors and beautiful packaging to our customers to keep reinvigorating their interest, and we are excited to have the opportunity to put a fresh spin on a classic, iconic product like Moose Munch® Gourmet Popcorn," said head chocolatier and R&D manager Charlie Douglass. "We encourage everyone to come visit our candy kitchen, where we offer bird's-eye tours of all of our bakery items being made. It's breathtaking to see the sheer amount of Moose Munch® product produced on a daily basis -- each batch alone weighs 175 pounds," noted Douglass.

About Harry & David
At Harry & David, we strive to be the authority for all gifting and entertaining occasions. Since 1934, our focus has been delivering expertly crafted products backed by an extraordinary experience and unparalleled service.

Our company has been rooted in innovation since our founders, brothers Harry and David, first tended their Royal Riviera® Pears in the Bear Creek Orchards. Their exquisite pears were soon in high demand, and they became the inspiration for an array of innovative gift ideas. Today, we create nearly everything that goes into our gourmet gifts, baskets, and towers, including signature chocolate truffles made in our candy kitchen and fine baked goods from our bakery. Each expertly crafted gift is shipped to arrive on time, in perfect condition.

Harry & David and Wolferman's are assumed business names of Harry and David, LLC, Medford, Oregon. Harry & David is a wholly owned subsidiary of 1-800-FLOWERS.COM, Inc.

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