SOURCE: Harry & David

Harry & David

September 24, 2014 13:31 ET

Harry & David Supports the Launch of The Skinnytaste Cookbook With an Engaging Co-Marketing Program

The Partnership Includes Giveaways, Exclusive Recipes, and a Dedicated Twitter Chat That Will Connect Skinnytaste Fans With the Iconic American Brand

MEDFORD, OR--(Marketwired - Sep 24, 2014) - Harry & David, which is celebrating 80 years of delivering expertly crafted delight, is pleased to announce a co-marketing program with popular New York-based food blog Skinnytaste.com that brings together The Skinnytaste Cookbook: Light on Calories, Big on Flavor, Gina Homolka's highly-anticipated cookbook debut, and the iconic American brand.

As a part of the Harry & David blogger program, which supports some of the most talented up-and-coming and established food bloggers across the country, the brand began working with Gina at Skinnytaste in 2013, and the relationship has grown ever since.

"We're thrilled to partner with an amazing and talented individual who has a deep appreciation for our products," said John Bancroft, Senior Vice President of Marketing for Harry & David. "Gina at Skinnytaste has been a loyal supporter of Harry & David since she visited our orchards last fall. Her ability to incorporate our products into her healthy, delicious recipes showcases the versatility of Harry & David as well as Gina's undeniable skill and creativity. We're so excited to spread the word about The Skinnytaste Cookbook, and we look forward to its success."

From September 24-29, Harry & David will host an online giveaway of 10 advance copies of the brand-new Skinnytaste cookbook, which officially launches on September 30. The giveaway is exclusive to Harry & David and will be hosted on the official Harry & David Skinnytaste Cookbook Giveaway Page, where customers can enter to win by filling out an online form. (See below for a Summary of the Official Rules.) The Skinnytaste Cookbook, published by Random House subsidiary Clarkson Potter, features 150 healthy recipes including 125 all-new dishes and 25 must-have favorites. With 100 stunning photographs and detailed nutritional information for every recipe, The Skinnytaste Cookbook is an incredible resource for fulfilling, joy-inducing meals that every home cook will love.

Additionally, Harry & David will feature exclusive recipes, created by Gina at Skinnytaste, throughout the upcoming holiday season. Boxes of Royal Riviera® Pears from Harry & David will come complete with a recipe booklet, which will feature two healthy recipes that customers can create with their pears. The recipes from the booklet will be published on the Harry & David blog, Field Notes, for the giveaway on September 24, serving as a sneak peek of The Skinnytaste Cookbook. Customers can also visit the Skinnytaste page at the Harry & David website for additional Skinnytaste recipes in the months leading up to the holidays.

In addition to the cookbook giveaway, Harry & David will host a Twitter chat with Gina at Skinnytaste in November. Using the hashtag #AskGina, she will take questions about delightful meals that anyone can make for the holidays and will provide valuable tips on entertaining during the holiday season. For up-to-the-minute details about the event, follow Harry & David on Twitter @HarryandDavid (https://twitter.com/HarryandDavid) and like Harry & David on Facebook (https://www.facebook.com/harryanddavid).

Summary of Official Sweepstakes Rules

NO PURCHASE NECESSARY

  • Enter your name to win a free copy of the Skinnytaste Cookbook, by Gina Homolka
  • Winners will be randomly selected and notified on September 30, 2014
  • You must be 18 years old or older to win
  • Only one entry per person, per day
  • See OFFICIAL RULES for complete details
  • Retail value of prizes: $30

Sweepstakes ends September 29, 2014 at 11:50 p.m. PT

Void where prohibited. Only citizens and legal residents of the USA eligible to win. Odds of winning will depend on the number of valid entries.

About Harry & David
At Harry & David, we strive to be the authority for all gifting and entertaining occasions. Since 1934, our focus has been delivering expertly crafted products backed by an extraordinary experience and unparalleled service.

Our company has been rooted in innovation since our founders, brothers Harry and David, first tended their Royal Riviera® Pears in the Bear Creek Orchards. Their exquisite pears were soon in high demand, and they became the inspiration for an array of innovative gift ideas. Today, we create nearly everything that goes into our gourmet gifts, baskets, and towers, including signature chocolate truffles made in our candy kitchen and fine baked goods from our bakery. Each expertly crafted gift is shipped to arrive on time, in perfect condition.

Harry & David is a trademark, service mark, and DBA of Harry and David, LLC, Medford, Oregon. HarryandDavid.com

About Skinnytaste
Gina Homolka is America's most trusted home cook when it comes to easy, flavorful recipes that are miraculously low-calorie and made from all-natural, easy-to-find ingredients. Her blog, Skinnytaste, is the number one go-to site for slimmed down recipes that you'd swear are anything but. With meals like cheesy, creamy Fettuccini Alfredo with Chicken and Broccoli containing only 420 calories per serving, breakfast dishes like Make-Ahead Western Omelet "Muffins" that truly fill you up until lunchtime, and sweets such as Double Chocolate Chip Walnut Cookies that are low in sugar and butter-free but still totally indulgent, it only takes one look to see why people go crazy for Gina's food.

The Skinnytaste Cookbook features 150 amazing recipes: 125 all-new dishes and 25 must-have favorites. As a busy mother of two, Gina started Skinnytaste when she wanted to lose a few pounds herself. She started "skinny-fying" her favorite meals so that she could eat happily while losing weight.

About Clarkson Potter
Clarkson Potter is an imprint of the Crown Publishing Group, a Penguin Random House Company.

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