SOURCE: Hart-Boillot

January 04, 2007 10:07 ET

Hart-Boillot Launches Milton CAT Corporate Branding Campaign

WALTHAM, MA -- (MARKET WIRE) -- January 4, 2007 -- Today Hart-Boillot announced the release and launch of a new corporate branding campaign for Milton CAT, the Northeast dealer for Caterpillar construction and power systems equipment. The campaign, titled "Moments of Consequence" will run in regional construction magazines through 2007.

Moments of Consequence ads feature a moment in time, such as 6:18 AM, when an event creates a domino effect that results in success or failure. For Milton CAT's audience, success can mean getting sound advice on an investment in heavy machinery; failure can mean an unproductive job site, resulting in tens of thousands of dollars in losses. The campaign highlights such strengths as financing expertise, on-location service, and parts availability.

"Moments of Consequence focuses on how Milton CAT's exceptional strength extends way beyond the iron," said Kevin Hart, Creative Director, Hart-Boillot. "The campaign shows what can result when customers choose Milton CAT, while it also exposes the vulnerability of choosing a competitor."

"Our organization offers unmatched resources as a foundation for the equipment that we sell and rent," said Dean Swartz, Corporate Communications Manager, Milton CAT. "We wanted to communicate the breadth of Milton CAT's capabilities, such as financing expertise, best-of-class service, and unequaled parts availability to help our audience understand what it means when you own a piece of equipment that comes from Milton CAT."

For examples of Moments of Consequence ads, please visit http://www.hartboillot.com.

About Hart-Boillot, L.L.C.

Hart-Boillot was founded in 1999 as a business-to-business advertising, public relations and graphic design agency. Hart-Boillot's clients include AmeriVault, EMC, GetConnected, NanoHorizons, the Messaging Industry Association, Vicor Corporation, Milton CAT, Harvard University and others. To learn more about Hart-Boillot, please visit our Web site at www.tellitwell.com, or call us at 781-893-0053.

Contact Information

  • Contact Information:
    Perrin McCormick
    Hart-Boillot, L.L.C.
    781-893-0053 ext. 15
    Email Contact