SOURCE: Hart-Boillot

Hart-Boillot

June 11, 2009 11:00 ET

Hart-Boillot Public Relations Expands Business-to-Business Client Roster

Data Protection Services Company and Automated Software Quality Pioneer Choose Hart-Boillot to Lead US Media and Creative Efforts

WALTHAM, MA--(Marketwire - June 11, 2009) - Hart-Boillot, an advertising and public relations agency specializing in clean- and high-technology, medical, and higher education markets, today announced its appointment as public relations agency-of-record for Venyu and PRQA, two companies immersed in the business-to-business technology industry. Venyu and PRQA join a growing list of companies choosing Hart-Boillot to deliver media relations and brand development services.

Venyu, a Baton Rouge-based company formed by the recent merger of AmeriVault and Network Technology Group, Inc., delivers commercial-grade, customizable solutions for data protection, availability, and recovery for small-to-medium sized businesses. The company provides off-site, accessible and reliable data protection and recovery alternatives, eliminating the need for courier services, back-up tape, and on-premise hardware.

With headquarters in Boston and the UK, PRQA is a worldwide leader in the assessment of software quality through automated source code analysis and development process improvements. PRQA specializes in coding standard development, automated coding standard enforcement, code review, software inspection, and source code analysis.

"In a technology sector crowded with new companies trying to differentiate themselves with style and no substance, it is imperative that our Public Relations and Marketing efforts demonstrate strategic thinking and successful campaign implementation at every turn," said Paul Blundell, CEO, PRQA. "Hart-Boillot's team of experts delivers reliable, proven services that enable us to focus on our core business."

"When selecting a public relations firm to help launch the Venyu brand, we looked for a team with deep PR and business knowledge that could serve as a seamless extension of our marketing team and get us off the ground running," said Scott Thompson, CEO, Venyu. "Within a matter of weeks, Hart-Boillot arranged for us to meet with some of the top media and analysts covering our industry to unveil our new brand and solidify our position as a leading provider of data protection and recovery solutions."

Following the success of its recent brand launch, Venyu is expanding its public relations engagement with Hart-Boillot to include web, creative and brand development services.

"Through our work with companies across the technology and services continuum, it is clear that companies now place a greater value on PR and Marketing partners who possess a strong business acumen that transcends markets," said Dawn Sullivan, Managing Director of Public Relations, Hart-Boillot. "Venyu and PRQA are leaders in their respective industries with offerings that challenge the status quo. We look forward to working with both companies to develop and execute PR and creative strategies that communicate their unique brand attributes and move audiences to action."

About Venyu

Venyu is a premier provider of data protection, recovery, and availability services tailored to support the recovery objectives and service levels companies require to stay competitive. Venyu's progressive portfolio includes online data backup, physical and virtualized recovery solutions, managed hosting, SaaS, and co-location services. Venyu is backed by geographically-diverse, Tier IV data centers, highly-qualified technicians, and iron-clad security controls. For more information about Venyu, please visit www.venyu.com.

About Programming Research

PRQA | THE PROGRAMMING RESEARCH GROUP pioneered the application of language-based analysis technology to automatically enforce coding standards -- so you can build better software. Established in 1986, the company is recognized as "the coding standard expert" by leading software developers, industry experts and standards organizations worldwide. PRQA is known as the thought leader for developing and implementing best practices in today's demanding software development environment -- its proven expertise in coding standard development, automated coding standard enforcement, automated code review and software inspection and source code analysis is simply unmatched. PRQA products include QA C™, QA C++™, QA J™, QA MISRA™, QA JSF++™ and QA HICPP™ (HIGH INTEGRITY C++™) which can be found wherever software quality is paramount, coding standard compliance is mandated, high-integrity code is essential, developer productivity is key and project success rates are critical. PRQA has corporate offices in the UK, USA, India, Ireland and the Netherlands, complemented by a worldwide distribution network. Find out more at www.programmingresearch.com.

About Hart-Boillot, LLC

Hart-Boillot was founded in 1999 as a business-to-business advertising, public relations and graphic design agency. Hart-Boillot's clients include Confirmit, ContextVision, Coghlin Companies, EMC, PRQA, Soapstone Networks, Tail-f Systems, the Messaging Industry Association (TMIA), Vicor Corporation, Harvard University, Northeastern University and others. To learn more about Hart-Boillot, please visit www.hartboillot.com, or call 781-893-0053.

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