SOURCE: Hart-Boillot

December 18, 2007 10:55 ET

Hart-Boillot Selected as Agency-of-Record for ForHealth Technologies

WALTHAM, MA--(Marketwire - December 18, 2007) - Hart-Boillot, an advertising and public relations agency specializing in medical, biotech and high-technology markets, announced that it has been selected as agency-of-record for ForHealth Technologies, a pioneer in automation systems for hospital pharmacies. Hart-Boillot began its work with ForHealth by helping the company launch its new product, IntelliFlow(Rx)™ at the American Society of Health-Systems Pharmacists (ASHP) convention earlier this month. This work included creating a new product identity as well as collateral, direct mail pieces and materials for display and distribution at the Las Vegas event.

"We had a time-critical and extremely important product launch to execute in a short time-frame," said Dennis Schneider, ForHealth Technologies. "Hart-Boillot's ability to execute a wide range of tasks with rapid turnaround was what we needed in the short term. The agency's excellent track record in business-to-business healthcare gave me confidence for a winning long-term partnership."

"ForHealth Technologies allowed us significant creative license in this project. We were able to see many of our ideas flourish in all the different pieces we created," said Christine Tesseo, Senior Designer, Hart-Boillot. "Given the team effort, we believe that content and design came together in a particularly powerful way -- which is confirmed by the success ForHealth experienced when introducing IntelliFlow(Rx) at ASHP."

About Hart-Boillot, L.L.C.

Hart-Boillot was founded in 1999 as a business-to-business advertising, public relations and graphic design agency. Hart-Boillot's clients include EMC, Confirmit, Northeastern University, GetConnected, NanoHorizons, the Messaging Industry Association, Vicor Corporation, CitiStreet, Harvard University, ForHealth Technologies and others. To learn more about Hart-Boillot, please visit our Web site at, or call us at 781-893-0053.

Contact Information

  • Contact Information:
    Katie Delach
    Hart-Boillot, L.L.C.
    781-893-0053 ext. 19
    Email Contact