SOURCE: Hart-Boillot

November 11, 2008 11:00 ET

Hart-Boillot Selected as Public Relations Agency-of-Record for Soapstone Networks

Creative and Public Relations Services Combine to Expand Partnership and Deliver Consistent Company Message

WALTHAM, MA--(Marketwire - November 11, 2008) - Hart-Boillot, an advertising and public relations agency specializing in clean- and high-technology, medical and higher education markets, announced its appointment as public relations agency-of-record for Soapstone Networks, a leader in the development of resource and service control software for telecommunication carriers and enterprises.

The appointment as public relations agency-of-record expands Hart-Boillot's existing relationship with Soapstone Networks, which began last year when Hart-Boillot's creative services team helped the company develop a fresh visual identity. This work included a new logo, corporate brochure, trade show booth and Web site.

"Hart-Boillot's ability to create a wide range of materials that capture our identity and key messages solved our immediate challenge as Soapstone emerged out of Avici Systems," said Kathy Sloan, Marketing Manager, Soapstone Networks. "The agency's stellar track record with high-technology clients and its versatility as a full service shop which provides both public relations and creative services gave us confidence to forge a long-term partnership. In addition, Hart-Boillot's emphasis on value in both creative services and public relations, matched Soapstone's commitment to make sound financial decisions in these uncertain economic times."

"Soapstone is pioneering an entirely new market in the telecommunications industry, and we're excited to be part of this tremendous shake-up," said Dawn Sullivan, Managing Director of Public Relations, Hart-Boillot. "The synergy between our creative and public relations services will create a strong and consistent presence for Soapstone as the company creates and leads a whole new space."

Examples of Hart-Boillot's creative and public relations work for Soapstone Networks are available on the Hart-Boillot Web site.

About Hart-Boillot, L.L.C.

Hart-Boillot is a business-to-business advertising, public relations and graphic design agency specializing in high-technology, renewable energy/clean-technology, medical devices and higher education. Hart-Boillot's clients include Confirmit, ContextVision, EMC, Embedded Systems Design, Inc., ForHealth Technologies, Soapstone Networks, Tail-f Systems, the Messaging Industry Association (TMIA), Vicor Corporation, Harvard University, Northeastern University and others. To learn more about Hart-Boillot, please visit our Web site at, or call us at 781-893-0053.

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