Contact Information: Contact Information: Katie Delach Hart-Boillot, L.L.C. 781-893-0053 ext. 19 kdelach@hartboillot.com
Hart-Boillot Selected as Public Relations Agency-of-Record for Soapstone Networks
Creative and Public Relations Services Combine to Expand Partnership and Deliver Consistent Company Message
| Source: Hart-Boillot
WALTHAM, MA--(Marketwire - November 11, 2008) - Hart-Boillot, an advertising and public
relations agency specializing in clean- and high-technology, medical and
higher education markets, announced its appointment as public relations
agency-of-record for Soapstone
Networks, a leader in the development of resource and service control
software for telecommunication carriers and enterprises.
The appointment as public relations agency-of-record expands Hart-Boillot's
existing relationship with Soapstone Networks, which began last year when
Hart-Boillot's creative services team helped the company develop a fresh
visual identity. This work included a new logo, corporate brochure, trade
show booth and Web site.
"Hart-Boillot's ability to create a wide range of materials that capture
our identity and key messages solved our immediate challenge as Soapstone
emerged out of Avici Systems," said Kathy Sloan, Marketing Manager,
Soapstone Networks. "The agency's stellar track record with high-technology
clients and its versatility as a full service shop which provides both
public relations and creative services gave us confidence to forge a
long-term partnership. In addition, Hart-Boillot's emphasis on value in
both creative services and public relations, matched Soapstone's commitment
to make sound financial decisions in these uncertain economic times."
"Soapstone is pioneering an entirely new market in the telecommunications
industry, and we're excited to be part of this tremendous shake-up," said
Dawn Sullivan, Managing Director of Public Relations, Hart-Boillot. "The
synergy between our creative and public relations services will create a
strong and consistent presence for Soapstone as the company creates and
leads a whole new space."
Examples of Hart-Boillot's creative and public
relations work for Soapstone Networks are available on the Hart-Boillot
Web site.
About Hart-Boillot, L.L.C.
Hart-Boillot is a business-to-business advertising, public relations and
graphic design agency specializing in high-technology, renewable
energy/clean-technology, medical devices and higher education.
Hart-Boillot's clients include Confirmit, ContextVision, EMC, Embedded
Systems Design, Inc., ForHealth Technologies, Soapstone Networks, Tail-f
Systems, the Messaging Industry Association (TMIA), Vicor Corporation,
Harvard University, Northeastern University and others. To learn more about
Hart-Boillot, please visit our Web site at www.hartboillot.com, or call us
at 781-893-0053.