SOURCE: Hart-Boillot, L.L.C.

December 20, 2006 10:00 ET

Hart-Boillot Unveils New Walker Brand

WALTHAM, MA -- (MARKET WIRE) -- December 20, 2006 -- Hart-Boillot, L.L.C., a business-to-business advertising and public relations agency, announced its launch of the final component of the new Walker brand. The campaign commenced with a new logo, continued with an overview brochure, and concluded with the launch of Walker's new Web site,

Walker is a renowned educational organization that serves children, young adults, and their families with critical behavior and psychological issues. The organization serves communities in Massachusetts and beyond through numerous programs and facilities, including The Walker School and Beacon High School.

"Hart-Boillot helped us develop a strong brand that we are deploying across a range of vehicles to promote our organization," said Rick Small, President, Walker. "Feedback from our stakeholders indicated that the perception and understanding of our work and services varied vastly between groups. Our updated Web site and informative brochure will help us communicate our mission and aid in brand development."

"The Walker work required a great deal of research, including on-line surveys, because of the organization's numerous constituencies," commented Kevin Hart, VP and Creative Director at Hart-Boillot. "We had to weave a fine line that helped to build a memorable brand while remaining sensitive to every audience's interests, including case workers at DSS and prospective donors."

About Hart-Boillot, L.L.C.

Hart-Boillot was founded in 1999 as a full-service business-to-business advertising, public relations and graphic design agency. Hart-Boillot's clients include Harvard University, AmeriVault, EMC, GetConnected, NanoHorizons, the Messaging Industry Association, Vicor Corporation, and others. To learn more about Hart-Boillot, please visit our Web site at, or call us at 781-893-0053.

Contact Information

  • Contact Information:
    Perrin McCormick
    Hart-Boillot, L.L.C.
    781-893-0053 ext. 15
    Email Contact