Contact Information: Contact Information: Perrin McCormick Hart-Boillot, L.L.C. 781-893-0053 ext. 15 Email Contact
Hart-Boillot Unveils New Walker Brand
| Source: Hart-Boillot, L.L.C.
WALTHAM, MA -- (MARKET WIRE) -- December 20, 2006 -- Hart-Boillot, L.L.C., a business-to-business
advertising and public relations agency, announced its launch of the final
component of the new Walker brand. The campaign commenced with a new logo,
continued with an overview brochure, and concluded with the launch of
Walker's new Web site, www.walkerschool.org.
Walker is a renowned educational organization that serves children, young
adults, and their families with critical behavior and psychological issues.
The organization serves communities in Massachusetts and beyond through
numerous programs and facilities, including The Walker School and Beacon
High School.
"Hart-Boillot helped us develop a strong brand that we are deploying across
a range of vehicles to promote our organization," said Rick Small,
President, Walker. "Feedback from our stakeholders indicated that the
perception and understanding of our work and services varied vastly between
groups. Our updated Web site and informative brochure will help us
communicate our mission and aid in brand development."
"The Walker work required a great deal of research, including on-line
surveys, because of the organization's numerous constituencies," commented
Kevin Hart, VP and Creative Director at Hart-Boillot. "We had to weave a
fine line that helped to build a memorable brand while remaining sensitive
to every audience's interests, including case workers at DSS and
prospective donors."
About Hart-Boillot, L.L.C.
Hart-Boillot was founded in 1999 as a full-service business-to-business
advertising, public relations and graphic design agency. Hart-Boillot's
clients include Harvard University, AmeriVault, EMC, GetConnected,
NanoHorizons, the Messaging Industry Association, Vicor Corporation, and
others. To learn more about Hart-Boillot, please visit our Web site at
www.tellitwell.com, or call us at 781-893-0053.