SOURCE: Hart-Boillot

Hart-Boillot

February 19, 2009 11:00 ET

Hart-Boillot Wins American University of Antigua College of Medicine and School of Nursing Public Relations Account

WALTHAM, MA--(Marketwire - February 19, 2009) - Hart-Boillot, an advertising and public relations agency specializing in higher education, medical, clean- and high-technology markets, today announced its appointment as public relations agency-of-record for American University of Antigua (AUA) College of Medicine and School of Nursing, a rapidly growing medical school for students who aspire to practice medicine in the United States, Canada and the Caribbean.

Hart-Boillot will work alongside the university's marketing team to raise the public perception of offshore medical education and entice students interested in nursing or medicine to consider an offshore education. The agency will lead all media relations efforts, messaging, and other public relations services in support of the university.

"Hart-Boillot's experience with both medical and higher education institutions makes the agency an ideal fit for AUA," said Vito Barbiera, Director of Marketing, AUA. "The team's knowledge of the education industry and future of healthcare is evident and we're excited to work together as both our campus and student body continue to grow."

AUA offers a United States-based curriculum comparable to those found in U.S. medical schools and is the only U.S. modeled medical school in the Caribbean with hospital-integration in the early semesters. AUA recently joined with Manipal University of India to offer the Manipal University Twinning Program at Kasturba Medical College International Center (KMCIC), which is ranked among the top five medical schools in India. Together, both campuses afford students the option to complete their coursework at either the AUA or KMCIC campus, and offer hands-on clinical experience the first semester.

In recent years, U.S. medical and nursing schools have shown a decrease in the number of seats available to qualified students, causing a predicted shortage of doctors and nurses by 2010. AUA offers students a world class education in medicine and nursing in an alternative model. Since its founding in 2004, AUA has attracted over 1,400 students, opened a new School of Nursing, and expects to complete its state-of-the-art campus later this year.

"The American University of Antigua initiative provides an opportunity for our team to leverage its experience in the higher education and medical markets," said Nicolas Boillot, Managing Partner, Hart-Boillot. "Given the predicted shortage of doctors, we understand the potential deficit to society and are thrilled to work with an up-and-coming university dedicated to helping fill the anticipated gap."

About Hart-Boillot

Hart-Boillot was founded in 1999 as a business-to-business advertising, public relations and graphic design agency. Hart-Boillot's clients include Confirmit, ContextVision, Coghlin Companies, EMC, ForHealth Technologies, PRQA, Soapstone Networks, Tail-f Systems, the Messaging Industry Association (TMIA), Vicor Corporation, Harvard University, Northeastern University and others. To learn more about Hart-Boillot, please visit our Web site at www.hartboillot.com, or call us at 781-893-0053.

About American University of Antigua

The American University of Antigua offers medical and nursing programs designed to make sure students meet the requirements of medical and nursing licensure in the United States and achieve passing scores on the U.S. Medical Licensing Examinations. AUA's curriculum ensures that students receive an education similar to the finest medical and nursing schools in the U.S. To learn more about American University of Antigua, please visit its Web site at www.auamed.org.

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