SOURCE: Harte-Hanks, Inc.

Harte-Hanks, Inc.

October 15, 2012 10:00 ET

Harte-Hanks to Address Data-Driven Marketing at DMA2012; Calls on Direct Marketers to Embrace 'Capture. Engage. Grow.' to Achieve Complete Customer Experience

Digital Marketing, Mobile Marketing, Social Media Among Topics as Clients Silversea Cruises and IBM, and Harte-Hanks Thought Leaders Present Innovations in Customer Engagement Across Multiple Channels

SAN ANTONIO, TX--(Marketwire - Oct 15, 2012) - Harte-Hanks, Inc. (NYSE: HHS), a worldwide direct and targeted marketing company, today announced its participation at the Direct Marketing Association's Annual Conference & Exhibition, DMA2012 (October 13-18, 2012, #DMA12), the weeklong event that takes place at the Mandalay Bay Hotel in Las Vegas, NV, and promises an agenda full of timely and relevant information appropriate for all types and levels of marketers. Harte-Hanks is a proud exhibitor (Booth #615) and is excited to share suggestions and best practices with fellow marketers on how to apply innovative strategies to "Capture" insight about a brand's customers, and "Engage" with them in relevant ways, resulting in "Growth" of brand impact and revenue (see

"Harte-Hanks helps consumer and business marketers wrap their brands around the new needs of customers in an omni-channel age -- where consumers hear one voice across digital, mobile, direct, phone and point of sale, no matter their place in the buying journey," said Jeannine Falcone, executive vice president, customer strategy and engagement, Harte-Hanks Direct Marketing ( @HH_DM ). "To drive incremental business growth today, marketers need to connect to customers and prospects in new ways, and deepen their understanding of the customer's path to purchase. During DMA2012, we will hear firsthand how two of our clients -- Silversea Cruises and IBM -- are achieving these aims, along with our own analytics, digital, creative, mobile and strategy experts who will convey best practices."

Details from each of these conference sessions, beginning with sessions with client participation, follow:

Do Wealthy People Click? Silversea Cruises Leveraging Digital Media
Monday, October 15, 11:15 a.m. - 12:15 p.m. (all times PDT),
Location: Breakers AG (all rooms are inside Mandalay Bay)
Speakers: Jeannette Kocsis, Senior Vice President, Digital Marketing, The Agency Inside Harte-Hanks,
( @theagencyinside @jnetk ); Alejandra Lopez, Interactive Marketing Manager, Silversea Cruises

IBM Spotlight Session: Social Selling as a B2B Prospecting Tool
Tuesday, October 16, 11:30 a.m. - 12:15 p.m., Location: Mandalay Bay D
Client Speakers: Douglas Hannan, Business Unit Executive, Marketing, IBM;
Cheryl Mikovch, Global Senior Marketing Manager, IBM

Mobile Marketing Roundtable - What's Working, What's Not & What's Coming
Monday, October 15, 12:30 p.m. - 1:30 p.m., Exhibit Hall, DMA Village
Led by Jeannette Kocsis, Senior Vice President, Digital Marketing, The Agency Inside Harte-Hanks
( @theagencyinside @jnetk )

Analytics Roundtable - A Path to Purchase: How Predictive Models Can Light the Way
Monday, October 15, 12:30 p.m. - 1:30 p.m., Exhibit Hall, DMA Village
Led by Daniel Rubin, Senior Vice President, Analytics, The Agency Inside Harte-Hanks ( @theagencyinside )

Solution Showdown: Interactive Agencies
Monday, October 15, 11:30 a.m. - 11:45 a.m., Exhibit Hall, DMA Town Square
Speakers: Michele Fitzpatrick, Senior Vice President, Strategy & Insights, The Agency Inside Harte-Hanks
( @theagencyinside ); a representative each from Advantage Design Group, LEADBolt and Rapleaf

To arrange a specific time to meet at DMA2012 or for further information, retailers may contact Harte-Hanks: (800) 456-9748,, or visit the Web site at:

[Editor's Note: Interviews may be arranged with individual speakers through Amy Carey-Stevenson, at Members of the press wishing to attend DMA2012 must pre-register. Please contact Susan Taplinger at the Direct Marketing Association,]

About Harte-Hanks®

Harte-Hanks, Inc. is a worldwide, direct and targeted marketing company that provides direct marketing services and shopper advertising opportunities to local, regional, national and international consumer and business-to-business marketers. Visit the Harte-Hanks Website at or call (800) 456-9748.

This document may contain trademarks that are owned or licensed by Harte-Hanks, Inc. and its subsidiaries, including, without limitation, Harte-Hanks® and other names and marks. All other brand names, product names, or trademarks belong to their respective holders.

Contact Information

  • Media Contact:
    Amy Carey-Stevenson
    (978) 436-3396
    Email Contact
    Booth 615 during DMA2012