SOURCE: Harte-Hanks

April 11, 2007 09:00 ET

Harte-Hanks Announces B-to-B Data Sharing Agreement With EuroContactPool

LES ULIS, FRANCE and GÖTEBORG, SWEDEN -- (MARKET WIRE) -- April 11, 2007 -- Harte-Hanks, Inc. (NYSE: HHS), a worldwide, direct and targeted marketing company that is a leading global supplier of data on information technology (IT) companies and individuals, has announced an agreement to make 200,000 contact names from the European component of its Ci Technology Database (CiTDB) available to EuroContactPool, a business-to-business data provider.

In addition, EuroContactPool will be granted reseller status for the Harte-Hanks CiTDB in Scandinavia and European national markets, except the United Kingdom, France, Germany and Spain where Harte-Hanks has an existing sales presence.

The Harte-Hanks CiTDB in Europe offers in-depth information on IT decision-makers, based on more than 200 installed IT hardware and software criteria at business and institutional sites in 20 European countries.

"The market for good quality data across Europe is growing," said Didier Andrieu, managing director of market intelligence, Europe, for Harte-Hanks. "The inclusion of contacts from the Ci Technology Database, and EuroContactPool's role as a reseller in Scandinavia and some of the major European markets, will make this high-quality information available to a much wider audience and is a great resource for European marketers looking to target the IT sector."

"The addition of the Ci Technology Database contacts will add depth to the EuroContactPool database in the key IT sector," said Per Löfgren, director, EuroContactPool. "Harte-Hanks is a highly-respected data provider and the CiTDB's focus makes it a perfect fit with EuroContactPool, the world's fastest-growing pan-European business-to-business database. It will enhance EuroContactPool's data with more job functions than before, with a focus on the key IT sector."

The addition of 200,000 Harte-Hanks CiTDB contacts will take the EuroContactPool database to 15.4 million named contacts in 19.3 million organizations.

About Harte-Hanks

Harte-Hanks, Inc., San Antonio, USA, is a worldwide, direct and targeted marketing company that provides direct marketing services and shopper advertising opportunities to a wide range of local, regional, national and international consumer and business-to-business marketers. Initiated in 1988, the European component of the Harte-Hanks CiTDB is updated and enhanced through more than 7,000 in-depth telephone interviews with IT decision makers in Europe alone, helping to ensure that contacts within leading IT-buying sites are accurate and up to date. Visit Harte-Hanks at http://www.harte-hanks.com, with detailed information on the Harte-Hanks CiTDB at http://www.hartehanksmi.com.

About EuroContactPool

EuroContactPool, launched in 2004, provides business-to-business data in a unique self-service format. Users can log on to the database which covers 13 countries, input their criteria, request counts, and when satisfied with their selection, download it for immediate use. Data are charged at a standard rate across every country it covers. For more information visit www.eurocontactpool.com.

Contact Information

  • Media Contacts Only:
    Harte-Hanks, Inc.:
    Chet Dalzell
    (212) 520-3232
    Email Contact

    EuroContactPool
    Sue Baker at Lexicon PR Ltd
    +44 1943 830 626
    Mobile: +44 7801 355 788
    Email Contact