SOURCE: Harte-Hanks


October 21, 2009 08:45 ET

Harte-Hanks Announces Expansion of Mason Zimbler B2B Agency Service Offerings for Technology Industry

New Austin, TX-Based Operation Represents "Next Evolution" of Technology Practice for Harte-Hanks Direct Marketing

SAN ANTONIO, TX--(Marketwire - October 21, 2009) - Harte-Hanks, Inc. (NYSE: HHS), a worldwide direct and targeted marketing company, today announced that it has expanded services of its United Kingdom-based technology marketing agency, Mason Zimbler, to the United States -- providing its portfolio of B2B agency services to a broader base of technology industry companies. Mason Zimbler U.S. operates from Austin, Texas and is headed by managing director Kevin Kerner. Mr. Kerner had previously been managing director for the company's Technology and Telecommunications team.

Mason Zimbler has a strong history of helping leading technology brands create buyer-centric marketing programs focused on sales. Harte-Hanks has expanded Mason Zimbler into the U.S. to offer enhanced digital and multichannel marketing capabilities to technology companies. Specifically, Mason Zimbler U.S. adds program strategy, creative development, and campaign execution and management to the company's service offerings for the B2B technology industry in the U.S.

"There is great demand in the technology industry to create programs that target and move buyers into and through the sales funnel more effectively," explained Kerner. "At Mason Zimbler, we focus on linking our technology industry insight and buyer data with marketing strategy and creative. This approach can result in unique programs that aim to convert at a higher rate while keeping costs down."

"The establishment of Mason Zimbler U.S. is further evidence of our commitment to effective digital and multichannel strategy, and to continued expansion of our global technology marketing footprint," stated Gary Skidmore, president of Direct Marketing and a Harte-Hanks corporate officer. "This expansion represents the next evolution of our technology marketing practice."

To learn more about Mason Zimbler U.S., technology marketers are invited to visit the Harte-Hanks booth (#2509) at the DMA09 Conference & Exhibition to be held October 17-22, 2009 at the San Diego Convention Center in San Diego, California. Kerner will offer brief presentations on "Social Demand Generation" during the event.

About Mason Zimbler™

Mason Zimbler, a Harte-Hanks Company, provides technology companies and other global marketers with a full range of integrated digital and multichannel marketing services, including direct marketing, advertising and branding, incorporating Web site development, email lead generation and nurturing, viral and social marketing, channel incentive programs, media planning and buying, research and other services. Visit the Mason Zimbler Web site at

About Harte-Hanks®

Harte-Hanks, Inc. is a worldwide, direct and targeted marketing company that provides direct marketing services and shopper advertising opportunities to local, regional, national and international consumer and business-to-business marketers. Visit the Harte-Hanks Web site at or call (800) 456-9748.

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