SOURCE: Harte Hanks

Harte Hanks

December 17, 2013 09:00 ET

Harte Hanks Announces New Branding and Website

Reflects Bold, Modern and Innovative Approach to Implementing Marketing Solutions for Clients While Leveraging Traditional, Digital, Mobile and Social Channels

BOSTON, MA--(Marketwired - Dec 17, 2013) -  Harte Hanks (NYSE: HHS), a leading marketing services organization that partners with top brands to establish deeper relationships with its customers and prospects, is excited to announce the launch of its new brand identity and corporate website. 

The marketing landscape has changed substantially over the past few years and the new Harte Hanks branding reflects the bold, modern and innovative approach taken when it joins forces with clients to develop and implement marketing strategies designed to achieve their business needs. "The last time we introduced a new logo, marketers couldn't have imagined things like email marketing, or marketing through social channels like Facebook or Twitter. Now we can't imagine marketing without them," said Jeannine Falcone, executive vice president, Customer Engagement and Strategy. "To put it simply, we're in the relationship business. We help our clients establish deeper relationships with their prospects and customers."

"We're proud of the multi-year client relationships we have with some of the world's most valuable brands," stated Robert Philpott, chief executive officer. "As a professional marketing services company, our clients trust us to maintain the integrity of their brands, so it's essential that we treat our brand in kind. Upon joining Harte Hanks I recognized that revitalizing our brand was a critical step in helping our clients connect with not only the services we provide but allow us to stand strong and proud alongside their brands."

Through a combination of strategic agency services and core marketing capabilities, Harte Hanks designs, delivers and manages millions of customer interactions for its clients every day through traditional, digital, mobile and social channels. By connecting with customers and prospects through relevant and timely interactions, Harte Hanks clients experience increased customer engagement, brand awareness, as well as loyalty, which ultimately translate to the delivery of impactful and meaningful results to their businesses. 

To learn more, visit the redesigned Harte Hanks website at www.hartehanks.com.  

About Harte Hanks

Harte Hanks (NYSE: HHS) is one of the world's leading, insight-driven multi-channel marketing organizations, delivering impactful business results for some of the world's best-known brands. Through strategic agencies and our core marketing services, we develop integrated solutions that connect brands with prospects and customers, moving them beyond awareness to transactions and brand loyalty. Visit the Harte Hanks website at http://www.hartehanks.com or call (800) 456-9748.

As used herein, "Harte Hanks" refers to Harte-Hanks, Inc. and/or its applicable operating subsidiaries, as the context may require. Harte Hanks' logo and name are trademarks owned by Harte Hanks. All other brand names, product names, or trademarks belong to their respective owners.