SOURCE: Harte-Hanks, Inc

Harte-Hanks, Inc

October 22, 2013 09:00 ET

Harte-Hanks Announces Strategic Partnership With GX Software

Integrating Database and Customer Engagement Capabilities to Improve the Customer Experience in Real-Time Across All Channels

BOSTON, MA--(Marketwired - Oct 22, 2013) - Harte-Hanks, Inc. (NYSE: HHS), a worldwide direct and targeted marketing company, today announced a strategic partnership with GX Software, a leading web content management and online marketing software provider. Together, Harte-Hanks and GX Software will enable leading brands to provide customers and prospects with real-time, contextually-relevant content and communications across all channels and the entire customer lifecycle with BlueConic. The result, a better customer experience, will improve conversion rates and brand engagement in the age of the empowered consumer.

"We are pleased to partner with GX Software as part of our ongoing commitment to give our clients all the marketing solutions they need to create the best customer experience possible," said Robert Fuller, Harte-Hanks Managing Director of Product Innovation. "Optimizing the customer experience is critical, and a key component of that is uniquely enabled by combining BlueConic and Harte-Hanks' extensive data solutions. Together these solutions help more quickly build a complete customer profile and take integrated action on it across any channel in real-time. We see this as an opportunity to solve common customer experience issues as well as tackle clients' unique customer challenges."

"Harte-Hanks and GX Software are committed to the necessity of understanding individual customer journeys in order to deliver relevant, contextual experiences, messages, content and offers in real-time and on the channel/device that is active in the moment," said Frans Verstraten, Senior Vice President, International Partner Operations at GX Software. "We both agree as well that today's empowered consumer changes marketing forever, and that the earlier in the customer journey we engage, the better chance we have to build loyalty and advocacy. We look forward to a mutually beneficial strategic partnership that is focused on marketing innovation."

About GX Software
GX Software is a global provider of Web Content Management and Online Marketing software. The company's innovative solutions empower organizations to engage with audiences across all customer touch points, building valuable relationships. With GX Software products XperienCentral (WCM-solution) and BlueConic (online-engagement software), organizations can deliver superior online customer experience and engagement across the web, social media, mobile and other channels. GX Software has regional offices across Europe and North America. For more information, visit

About Harte-Hanks®
Harte-Hanks, Inc. is a worldwide, direct and targeted marketing company that provides direct marketing services to local, regional, national and international consumer and business-to-business marketers. Visit the Harte-Hanks Website at or call (800) 456-9748.

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