SOURCE: Harte-Hanks

March 18, 2008 08:58 ET

Harte-Hanks Awarded U.S. Government-Wide GSA Contract for Advertising & Integrated Marketing Services

Contract Enables Harte-Hanks to Access Significant Pool of Federal Agency Contracting Opportunities Within the Closed-Bid GSA Process

VIENNA, VA--(Marketwire - March 18, 2008) - Harte-Hanks, Inc. (NYSE: HHS) announced today that its direct response advertising agency, Harte-Hanks Direct, has been certified by the federal General Services Administration (GSA) as a provider of advertising and integrated marketing services. This will enable the worldwide direct and targeted marketing company to compete more readily for U.S. government agency contracts.

The GSA contract enables federal agencies, when they require such services, to invite Harte-Hanks to submit bids for this work using the GSA vendor selection process, the company reported.

"The GSA certification and contracting process is rigorous," said Gary Skidmore, president, Harte-Hanks Direct Marketing. "In considering vendor candidates, GSA reviews a comprehensive set of metrics from financial stability and past performance to capabilities and references as part of our certification application. By achieving such certification, we now are able to have direct access to many federal agencies seeking marketing services -- exposing us to far more opportunities than we have had previously."

Harte-Hanks Direct is based in Yardley, PA, with a supporting office for the government sector in the Washington, DC metropolitan area. Currently, Harte-Hanks, across various businesses of the company, holds prime and sub-contracts with the U.S. Postal Service, the Internal Revenue Service and the Army National Guard among its public sector clients.

The GSA contract, which became effective January 28, 2008, covers advertising strategy, creative, direct mail services, media services, broadcast, measurement, as well as Web and call center services related to campaigns.

About Harte-Hanks

Harte-Hanks is a worldwide, direct and targeted marketing company that provides direct marketing services and shopper advertising opportunities to local, regional, national and international consumer and business-to-business marketers. Visit the Harte-Hanks Web site at http://www.harte-hanks.com or call (800) 456-9748.

Cautionary Note Regarding Forward-Looking Statements

This press release contains "forward-looking statements" within the meaning of the U.S. federal securities laws. All such statements are qualified by this cautionary note, which is provided pursuant to the safe harbor provisions of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Statements other than historical facts are forward-looking. Examples include statements regarding potential U.S. government agency contracts for our marketing services and other statements regarding future events, conditions or outcomes. These forward-looking statements involve risks, uncertainties, assumptions and other factors that are difficult to predict and that could cause actual results to vary materially from what is expressed in or indicated by the forward-looking statements. These risks, uncertainties, assumptions and other factors include, without limitation, the federal government's selection process for any future marketing contracts, economic and business conditions, federal government demand for our services, competitive factors and other factors discussed under "Item 1A. Risk Factors" in Harte-Hanks' most recent Form 10-K and any updates thereto in Harte-Hanks' Forms 10-Q. The forward-looking statements in this press release are made only as of the date hereof and we undertake no obligation to update publicly any forward-looking statement, even if new information becomes available or other events occur in the future.

Contact Information

  • Media Contacts:
    Chet Dalzell
    Harte-Hanks
    (212) 520-3232
    Email Contact

    Public Sector Business Contact:
    (703) 388-2801