SOURCE: Harte-Hanks


November 30, 2010 11:49 ET

Harte-Hanks Direct Marketing: Jeff Simpson Named to North Carolina State University's Fashion & Textile Management Industry Board

Harte-Hanks Executive Joins Advisory Board to Foster Ongoing Student and Faculty Development in Retail Marketing and Technology

RALEIGH, NC--(Marketwire - November 30, 2010) -  Harte-Hanks, Inc. (NYSE: HHS), a global insight-driven, multichannel direct and digital marketing company, today announced that Jeff Simpson, who serves as the company's senior vice president for marketing strategy and customer insight, and is a retailing expert, has been named to the North Carolina State University's Fashion & Textile Management Industry Advisory Board. In this role, Simpson will serve the board's mission to provide guidance and direction to undergraduate and graduate programs in the field of fashion and textile management (FTM). 

"Having Jeff join our board is a great step in continuing to build and expand our partnership with the retail community," said Dr. Nancy L. Cassill, department head and professor, Department of Textile and Apparel Technology and Management (TATM), College of Textiles, North Carolina State University. "The board's initiatives -- connect with students, advise educators, advance visibility of our FTM programs, and provide vision -- depend on experts and practitioners from the private sector who understand, in particular, marketing challenges in today's dynamic marketplace. We seek to match those dynamics in our academic faculty and student engagement efforts."

Simpson has served with Harte-Hanks for nearly three years and leads delivery of client-specific multichannel strategies based on customer insights across all points of brand interaction to optimize customer experiences, loyalty and value. Prior to Harte-Hanks, Simpson served as vice president of marketing for Belk Department Stores, with additional marketing experience for brands including Saks Department Store Group, Apple, State Farm Insurance, Nike, Adidas, Budweiser and BellSouth.

"We welcome efforts of our experts to participate in higher education programs, panels and teaching -- and Jeff is a superb leader in our company in developing and sharing best practices with his colleagues and our clients," said Gary Skidmore, president, Harte-Hanks Direct Marketing. "We need new professionals in our growing field, and we appreciate North Carolina State University's industry outreach efforts to help foster stronger curriculum, critical thinking, and innovation in the retail marketing field."

"I'm grateful to have this opportunity to serve with the advisory board and to help enhance FTM programs at NC State and its College of Textiles -- both with students and faculty," Simpson said. "New modes of customer engagement, an increasing need for customer insight across channels, understanding loyalty and how to foster and keep it -- all of these dynamics are in play in retail marketing today. As we inspire young adults to join our field, we hope to help equip students and professors with skills to meet these marketplace challenges and opportunities."

Simpson earned his own master of business administration degree in Marketing in 2001 from the University of Tennessee-Knoxville.

According to Cassill, the Advisory Board of 20 members, drawn from the retail and marketing services field, meets quarterly and informs ongoing initiatives of the university including curricula development and laboratories, internships, periodic forums and exchanges, among other specific efforts. The board originally was formed in 2008.

About Harte-Hanks®
Harte-Hanks, Inc. is a global insight-driven, multichannel direct and digital marketing company that provides marketing services and shopper advertising opportunities to local, regional, national and international consumer and business-to-business marketers. Visit the Harte-Hanks Web site at or call (800) 456-9748.

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