SOURCE: Harte-Hanks


August 31, 2011 09:55 ET

Harte-Hanks Direct Marketing Promotes Jeff Simpson to Leadership Role for Retail & Consumer Brands Markets

Experienced Marketer and Senior Vice President Responsible for Vision, Strategy and Performance of Key Market Brands

AUSTIN, TX--(Marketwire - Aug 31, 2011) - Harte-Hanks, Inc. (NYSE: HHS), a worldwide direct and targeted marketing company, today announced that Jeff Simpson has assumed leadership responsibility for managing the retail and consumer brands markets within Harte-Hanks Direct Marketing.

As the senior vice president of retail and consumer brands markets, Simpson will be responsible for:

  • Building and executing the company's new retail and consumer brands go-to-market strategy,
  • Collaborating with other business units within Harte-Hanks to create packaged multichannel vertical solutions,
  • Securing vendors and partners as needed to serve client needs.

In addition to his new responsibilities, Simpson will continue his oversight of the Marketing Strategy & Customer Insight team, which delivers insight-driven, multichannel marketing support to Harte-Hanks clients across all verticals.

"Delivering powerful, results-focused, multichannel marketing services is the core mission of our company, and we've asked Jeff to carry over the success of his current team to help drive our growth in the retail and consumer brands market," said Gary Skidmore, president of Harte-Hanks Direct Marketing, who announced the promotion. "Jeff will work very closely with the managing directors across our company and our sales leaders to give our delivery and sales teams increased support to better serve these critical clients and markets."

"Harte-Hanks has long been a market leader in providing marketing services to retailers, and in recent years we have served the growing needs of many large consumer brands, but there are still significant opportunities for us to broaden our footprint in these vertical markets," Simpson said. "One of the primary demands in the market right now is for more integrated digital services and loyalty offerings, and delivering solutions that meet these needs will be among my primary areas of focus," Simpson added.

About Harte-Hanks®
Harte-Hanks, Inc. is a worldwide, direct and targeted marketing company that provides direct marketing services and shopper advertising opportunities to local, regional, national and international consumer and business-to-business marketers. Visit the Harte-Hanks Website at or call (800) 456-9748.

This document may contain trademarks that are owned or licensed by Harte-Hanks, Inc. and its subsidiaries, including, without limitation, Harte-Hanks® and other names and marks. All other brand names, product names, or trademarks belong to their respective holders.

Contact Information

  • Media Contact:
    Doug Shepard
    Harte-Hanks, Inc. Corporate Office
    Executive Vice President and Chief Financial Officer
    (210) 829-9120
    Email Contact