SOURCE: Harte-Hanks


February 18, 2010 11:10 ET

Harte-Hanks Executive Jeannette Kocsis Named to Mobile Women to Watch List

YARDLEY, PA--(Marketwire - February 18, 2010) -  Harte-Hanks Inc. (NYSE: HHS) is proud to announce that Jeannette Kocsis, senior vice president, Digital Marketing for The Agency Inside Harte-Hanks, has been named to "Mobile Women to Watch 2010" by Mobile Marketer, a leading trade publication covering mobile marketing, media and commerce.

Kocsis has created integrated and innovative mobile strategies that have helped raise the profiles, and increase the growth, of several clients while overseeing the digital strategy for The Agency Inside Harte-Hanks. When asked what she finds most rewarding about working with mobile, Kocsis responded, "I love it when I see people have that 'aha' moment, when they truly understand how mobile can change the way they are doing business and interacting with their customers."

Kocsis plans to continue her efforts to get marketers excited about mobile marketing. Kocsis commented, "As user acceptance and device capabilities evolve, so will mobile marketing applications. There are new ways to integrate and leverage mobile in the larger marketing mix every day. Over the next year, I'll be using mobile in some very interesting ways, as some of our more progressive clients are experimenting with inventive applications for the medium. It's a very exciting prospect."

Mobile is a key component in the agency's strategic digital offering, but like any aspect of a marketing plan, it doesn't reside in a silo. Kocsis' expertise informs the overall multichannel marketing strategy of the agency's clients. Jeannine Falcone, managing director of the agency, commented, "The Agency Inside Harte-Hanks assists marketers across all marketing channels and Jeannette is a shining example of how subject area experts are leveraged within the team to optimize clients' results. We rely on her to not only direct our digital strategy but also to integrate digital components into other marketing channels."

The "Mobile Women to Watch 2010" can be viewed on the Mobile Marketer website.

About Jeannette Kocsis
Kocsis oversees the digital strategy and media programs for The Agency Inside Harte-Hanks with responsibility for the integration of new media into the agency's client offerings.

A recognized expert in digital marketing, Kocsis is a regular contributor to several online publications including DMNews and, and presents frequently at industry events. She is also a contributor to Social Media Marketing for Dummies and the author of the Harte-Hanks Conversion Point™ whitepaper series.

She serves on the DMA Mobile Marketing Council and the DMA Search Engine Marketing Council, and is a founding member of the advisory boards for each. Kocsis was also recently honored as a Lifetime Echo Judge for the DMA.

About Mobile Women to Watch 2010
Mobile Marketer readers and staff nominated candidates for the list and the staff, headed by Editor in Chief, Mickey Alam Khan, debated with the candidates to ultimately end with the names seen on the list today. To download the complete list, visit

About Harte-Hanks®
Harte-Hanks, Inc. is a worldwide, direct and targeted marketing company that provides direct marketing services and shopper advertising opportunities to local, regional, national and international consumer and business-to-business marketers. Visit the Harte-Hanks Web site at or call (800) 456-9748.

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