SOURCE: Harte-Hanks Direct Marketing

Harte-Hanks Direct Marketing

May 24, 2010 08:45 ET

Harte-Hanks Expert to Speak on Integration of Social Media, Customer Service & Contact Centers on May 25 in Minneapolis

Craig Meurer to Address 'Social Revolution: Strategies for Succeeding in Business' During Full-Day Integrated Marketing Summit at Minneapolis Hilton

MINNEAPOLIS, MN--(Marketwire - May 24, 2010) -  Harte-Hanks (NYSE: HHS), a leading provider of direct and targeted marketing services, will present at the upcoming Integrated Marketing Summit conference. The presentation, scheduled for Tuesday, May 25 at the Minneapolis Hilton Hotel, will focus on how marketers can best employ social media to service their customers and integrate the use of social media networks successfully with their contact centers.

Craig Meurer, director of customer relationship management/technology solutions for Harte-Hanks in its Austin, TX offices, will speak at 2:45 p.m. CDT on "Social Revolution: Strategies for Succeeding in Business." He will address specifically brand marketers' use of online and social media for customer contact strategies, and how to use social media and networks for listening to customers, dialoguing with them, and addressing their service needs in conjunction with other customer interaction channels such as Websites and call centers. Meurer will speak to:

The importance of social media according to research by Harte-Hanks, and why this new channel of customer interaction is critical;

How social media is creating an impact now on business, customer communications and the contact center;

Tools and tactics that are needed to set up a social support and outreach program;

Strategies and best practices for social media engagement that help to ensure customer and business success;

Measurement, monitoring and reporting tactics for tracking results and return on investment; and,

Emerging trends in the social space that can deliver value to any business or organizational brand.

"Social media has fundamentally changed how customers interact with brands, recommend and buy products, and communicate," said Tann Tueller, corporate officer, vice president at Harte-Hanks, who oversees contact centers domestically and worldwide for the company. "Craig is one of our top experts here at understanding how social media, customer service and contact centers must interact -- and his knowledge is timely for the challenges and opportunities at hand."

Mr. Meurer believes that businesses need to have technology, tools and processes in place to manage monitoring, content and conversations, with an emphasis on the value gained for both the customer and the brand. Social media has delivered a revolutionary change in how organizations talk to and listen to customers which can impact brands.

Craig Meurer is a social and Internet marketing expert for Harte-Hanks and provides Web and technology consulting for startups, Fortune 500 companies and organizations on a global basis, and serves on the company's executive committee for social strategies in the contact center. He has held multiple senior positions in companies managing marketing systems and Internet product development over the span of his 20-year career, and has helped develop digital applications for leading brands in technology, financial services and government sectors.

The registration fee for the Integrated Marketing Summit 2010 is $249. There will also be up to 16 additional sessions taking place at the full-day conference addressing the integration of social media, public relations, e-mail, and online and offline marketing channels in both business-to-business and business-to-consumer markets.

About Harte-Hanks
Harte-Hanks, Inc.,® is a worldwide, direct and targeted marketing company that provides direct marketing services and shopper advertising opportunities to local, regional, national and international consumer and business-to-business marketers. Visit the Harte-Hanks Web site at or call (800) 456-9748.

This document may contain trademarks that are owned or licensed by Harte-Hanks, Inc. and its subsidiaries, including, without limitation, Harte-Hanks®, and other names and marks. All other brand names, product names, or trademarks belong to their respective holders.

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