SOURCE: Harte-Hanks

March 05, 2007 10:21 ET

Harte-Hanks: Geospatial Proximity, Routing and Mapping Functionality Now Available From Harte-Hanks Global Address

Latest Global Address Software Version Has New International Geospatial Data and Functionality

BRISTOL, UK and MOUNTAIN VIEW, CA -- (MARKET WIRE) -- March 5, 2007 -- Harte-Hanks Global Address, the international address quality solution from Harte-Hanks, Inc. (NYSE: HHS), has released a new software version with geospatial modules that enable users to "find my nearest," plan a route from "A" to "B" and perform mapping functions.

The new proximity, routing and mapping modules are made possible through new geographical coordinate (geocode) data sets now available in the Global Datastore, which is owned and maintained by Harte-Hanks Global Address. The Datastore, a repository of address data for 238 nations and territories, now contains geocode data for 35 countries. Harte-Hanks Global Address can supply the new proximity, routing and mapping functions for most of these countries, among them: Argentina, Austria, Belgium, Brazil, Canada, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hong Kong (China), Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malaysia, Netherlands, Norway, Poland, Portugal, Russia, Singapore, Slovakia, Slovenia, Spain, Sweden, Switzerland, Turkey, United Kingdom and United States of America.

Martin Turvey, managing director, Harte-Hanks Global Address, said, "Our traditional business is the capture and cleansing of international names and addresses using Global Address software. Along with continued development in our primary business, we have allocated additional resources into further leveraging geocode and time-zone enhancements -- hence the new geospatial functions."

Each function has a variety of uses:

--  Proximity: Proximity functionality can be tailored according to client
    requirements. For example, some businesses will want to use Harte-Hanks
    Global Address to estimate travel distances and costs between warehouse and
    customer locations. Others will be able to tell their customers where their
    nearest store, dealer, service center or restaurant is located. The
    proximity functionality runs on many database systems such as Oracle and
    SQL.
    
--  Routing: The routing application determines the shortest and fastest
    routes, travel distances and times. It will calculate routes through
    networks of map data such as roads, railways, paths, telecommunications,
    pipelines and similar networks. For example, taxi firms and freight
    logistics companies can use Harte-Hanks Global Address to provide quotes
    based on distance by road, for utility companies planning cable
    installations and simply for finding the fastest routes. It offers high
    levels of performance for Web solutions.
    
--  Mapping: The mapping function offers a diversity of end-user mapping
    applications, such as: analyzing customer locations; power line
    distribution and transmission management; forestry management; and railway
    infrastructure management.
    
"We believe clients from many industry sectors have opportunities for achieving greater efficiencies and service to customers through these applications," Turvey said. "One of our clients is implementing the routing module so it can improve its international express delivery service, while a telecoms client will be able to map signal masts and the extent of its surrounding transmission areas. Sales and marketing departments have expressed interest in using the new modules to help them improve their customer and prospect analysis and geographically focus their campaigns."

The new software release supports all leading UNIX®, Linux® and Microsoft® Windows® platforms, including Microsoft Vista™.

About Harte-Hanks

Harte-Hanks is a worldwide direct and targeted marketing company that provides marketing services and shopper advertising opportunities to local, regional, national and international consumer and business-to-business marketers. Harte-Hanks Direct Marketing improves return on its clients' marketing investment by increasing their prospect and customer value -- a process of "customer optimization" -- organized around five strategic considerations: Information (data collection/management) -- Opportunity (data access/utilization) -- Insight (data analysis/interpretation) -- Engagement (knowledge application) -- Interaction (program execution). Expert in integrating this process, Harte-Hanks Direct Marketing is highly skilled at tailoring solutions for each of the vertical markets it serves. Visit the Harte-Hanks Web site at http://www.harte-hanks.com or call (800) 456-9748.

Harte-Hanks Global Address helps worldwide corporate clients manage their international address data. The company's proprietary software captures and cleanses name and address data for 238 nations and territories, appends enhancements such as geocode and time-zone data and provides geospatial functions such as mapping. Unicode capability, combined with extensive data sets from the Global Datastore, enables processing in all major character sets, including non-Roman based languages such as Chinese, Hellenic and Russian. Harte-Hanks Global Address operates from offices in the UK and the U.S. and through a worldwide network of resellers and OEM integrators. Visit http://www.globaladdress.net or call +44 (0)117 906 9950.

Contact Information

  • Media Contact Only:
    Catherine McFarland
    Harte-Hanks Global Address
    +44 (0)117 906 9968
    Email Contact

    Chet Dalzell
    Harte-Hanks, Inc.
    (212) 520-3232
    Email Contact