SOURCE: Harte-Hanks


October 07, 2009 08:45 ET

Harte-Hanks and Hyundai to Co-Present on Integration of Social Media and CRM at DMA09 Conference & Exhibition

Tuesday, October 20 * 11:15 a.m. to 12:15 p.m. Pacific; San Diego Convention Center; San Diego, California

SAN ANTONIO, TX--(Marketwire - October 7, 2009) - Harte-Hanks, Inc. (NYSE: HHS), a worldwide direct and targeted marketing company, today announced that Jeannette Kocsis, recently-promoted senior vice president of digital marketing for Harte-Hanks, will co-present with Chris Perry, director of marketing communications for Hyundai Motor America, at the DMA09 Conference & Exhibition. The Direct Marketing Association (DMA) annual event will be held October 17-22, 2009, at the San Diego Convention Center in San Diego, California.

Kocsis and Perry will deliver a presentation titled "Social CRM: Hyundai Integrates Social into CRM" on Tuesday, October 20 from 11:15 a.m. to 12:15 p.m. Pacific in Room 26AB. The session is part of the conference's "Multichannel Strategies" track.

Marketers who attend the session will learn how Hyundai is unleashing an innovative methodology of social customer relationship management (CRM) into the marketplace. The speakers will share how organizations can leverage social media to engage customers throughout the buying cycle, and how they connect social media to acquisition, retention and loyalty.

"Direct marketers across all industries are looking for ways to leverage social media channels to drive direct marketing results," said Perry. "We'll share our experiences in integrating Hyundai CRM strategies with social media strategies and tactics."

"Hyundai is getting attention as the company that cares about its customers, and that's a direct result of their practice of continually improving the overall customer experience -- at all points of contact," added Jeannine Falcone, managing director of the Agency at Harte-Hanks. "Social media is part of the mix, and all marketers can learn a great deal from Hyundai's leading innovation in creating and implementing a Social CRM strategy."

"Jeannette brings a high level of digital marketing expertise to our robust market offerings and to the clients we serve," Falcone added. "She's well-recognized in the digital marketing industry, and we're pleased to have her presenting on Social and other topics at the DMA's premier marketing conference."

Kocsis, who has been with Harte-Hanks for nearly a decade, is responsible for driving the integration of social, mobile and other new media into marketing programs for clients of Harte-Hanks. She is a founding member of the DMA Search Engine Marketing Council and the DMA Mobile Marketing Council. She also serves on the segment advisory boards for each.

About DMA09 Conference & Exhibition

The DMA09 Annual Conference & Exhibition, the Global Event for Integrated Marketing presented annually by the Direct Marketing Association (DMA), is the world's largest gathering of multichannel marketing professionals. The DMA ( is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. Founded in 1917, DMA today represents more than 3,400 companies from dozens of vertical industries in the U.S. and 48 other nations, including half of the Fortune 100 companies, as well as nonprofit organizations.

About Hyundai Motor America

Hyundai Motor America (, headquartered in Fountain Valley, California, is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 790 dealerships nationwide.

About Harte-Hanks

Harte-Hanks, Inc. is a worldwide, direct and targeted marketing company that provides direct marketing services and shopper advertising opportunities to local, regional, national and international consumer and business-to-business marketers. Visit the Harte-Hanks Web site at or call (800) 456-9748.

For more information, contact: Marketing Strategy Director Andrew Hansen at (215) 944-9712 or e-mail

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