SOURCE: Harte-Hanks Direct Marketing

Harte-Hanks Direct Marketing

December 06, 2011 09:00 ET

Harte-Hanks Marketing Analytics Expert to Address Attendees at National Center for Database Marketing 2011 in Las Vegas

Sam Koslowsky to Address 'Incremental Behavior Modeling' as Harte-Hanks Also Sponsors Social Media Keynote Address

NEW YORK, NY--(Marketwire - Dec 6, 2011) - Harte-Hanks, Inc. (NYSE: HHS) today announced that Sam Koslowsky, vice president, modeling solutions, will address database marketers and analysts at the 2011 National Center for Database Marketing Conference (NCDM) in Las Vegas, NV on Wednesday, December 14 (2:50 p.m. to 3:50 p.m.), the final day of the conference. The topic is "Incremental Behavior Modeling: Let Me Count the Ways."

Koslowsky is a recognized expert in the field of multichannel marketing data analytics, and his presentation will include incremental behavior modeling examples from both consumer and business-to-business marketing. In conjunction with NCDM, Koslowsky also is serving as a judge for this year's NCDM Database Excellence Awards and is contributing an article titled "One Problem: Two Solutions - Difference Scores vs. Regression Scores" which will be published in the next edition of the DMA Direct Marketing Analytics Journal, scheduled to be released at the conference by the Direct Marketing Association (DMA).

Harte-Hanks also is serving as a Silver Sponsor for the conference, where it will be sponsoring the keynote address by Rajiv Narang, executive director, social media and marketing innovation, Dell, titled "Transform Your Social Media into the Ultimate Business Tool" (Tuesday, December 13, 9:15 a.m. - 10:15 a.m.).

"Sam's sessions are always popular because he has a great ability to take data, statistics and modeling and deliver true insights to marketing practitioners," said Gary Skidmore, president, Harte-Hanks Direct Marketing. "Incremental behavior is a top concern for analysts and marketers -- in understanding which tactics make a difference in customer behavior and which ones don't. Sam knows the full toolbox available to the marketing analytics professional, and he'll explain how and when to use one modeling methodology over another. Attendees always get great takeaways from his presentations and discussions. We're excited to participate with NCDM -- both in sharing Sam's expertise, and in serving as a sponsor for the Dell keynote presentation."

About Harte-Hanks®
Harte-Hanks, Inc. is a worldwide, direct and targeted marketing company that provides direct marketing services and shopper advertising opportunities to local, regional, national and international consumer and business-to-business marketers. Visit the Harte-Hanks Website at http://www.harte-hanks.com or call (800) 456-9748.

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