SOURCE: Harte-Hanks


March 09, 2010 10:16 ET

Harte-Hanks Mason Zimbler to "Unplan Your Business" -- New Business Thinking to Be Unveiled at South by Southwest Interactive Festival

AUSTIN, TX--(Marketwire - March 9, 2010) - Mason Zimbler, a UK- and US-based interactive business-to-business technology marketing agency and part of the Harte-Hanks® (NYSE: HHS) group of companies, today announced the presentation of a new outlook on business planning at the prestigious South by Southwest (SXSW) Interactive festival and conference in Austin, Texas, this Saturday, March 13, 2010. The theory, called "Unplan your Business," acknowledges the unpredictable nature of business today, and advocates agility and action over unnecessary research and planning. SXSW Interactive, part of the world-famous SXSW Film + Music + Interactive Festival, is expected to draw some of the brightest minds in emerging technologies from all over the world, including Twitter CEO Evan Williams.

"Unplan your Business" is the shared brainchild of both David Sloly -- a marketing creative with Mason Zimbler and Rebel Virals, a digital viral agency -- and Ian Sanders, an author, business coach and marketer. They are launching their concept in a "Big Conversation" panel session at The Hilton (E), opposite the Austin Convention Center at 5:00 p.m. CST on Saturday, March 13. 

Sloly said, "We aren't repositioning Harte-Hanks strategy here. This idea reflects the strategic thinking of all smart businesses from start-ups to established companies such as Google and Red Hat. These businesses are adaptable and flexible, with people making decisions without hesitation."

Sanders, founder of The Ian Sanders Company and author of Juggle! Rethink Work, Reclaim Your Life (Capstone Books 2009) and Leap! Ditch Your Job, Start your Own Business & Set Yourself Free (Capstone Books 2008), said, "Too much analysis and the culture of a three- or five-year strategic plan can paralyze business ideas. We're setting out to bust the myth of business plans, advocating instead the importance of getting ideas out in the market. With the selection of online tools available to help develop and support business concepts, design and e-commerce -- even for users with little or no online selling experience or design and coding skills -- you can launch a business in a week."

Links regarding this release:
View the #unplanyourbusiness trailer at
Review additional comments from business professionals regarding the "Unplan" theory at

About David Sloly
Sony Gold and MOBO award-winner, David Sloly is creative director at disruptive technology marketing agency Mason Zimbler, part of the Harte-Hanks (NYSE: HHS) group of companies. Over the years, David has inspired global clients, including Microsoft, Toshiba and Adobe, with his creative online and mobile marketing strategies. Using his former journalist and broadcasting experience to great effect, David takes his audience on a compelling, interactive journey through stories packed with insight and advice.

As creative director at joint venture Rebel Virals, also a Harte-Hanks company, David's team secured the winning place in B2B Marketing Award's "Best Channel Marketing Initiative 2009" for Microsoft's Camp Network viral campaign. Their viral work for was also nominated "Best Communication" at the Media Guardian Awards 2009.

About Ian Sanders
Ian is a thought-leader, business coach, marketing expert and author. Currently 'Chief Juggler' at The Ian Sanders Company, he acts as a 'business potentialiser' helping clients be distinctive and effective in order to stay ahead of the game. Ian is a stimulus junkie; he revels in soaking up and spreading new ideas, applying new thinking to business and the workplace. He's author of a guidebook for freelancers, entrepreneurs and micro businesses -- 'Leap! Ditch Your Job, Start Your Own Business & Set Yourself Free' -- and of a book that encourages executives and workers to create multi-dimensional work lives -- 'Juggle! Rethink Work, Reclaim Your Life.' Ian honed his business skills 'in the trenches,' both as an independent consultant and in management positions in broadcasting and media production companies. He's worked with clients including Benetton, MTV Networks Europe, The Financial Times, McDonald's, and Pepsi helping take new ideas to market.

About Harte-Hanks, Inc.
Harte-Hanks® is a worldwide, direct and targeted marketing company that provides direct marketing services and shopper advertising opportunities to local, regional, national and international consumer and business-to-business marketers. Visit the
Harte-Hanks Web site at or call (800) 456-9748.

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