SOURCE: Harte-Hanks

August 27, 2007 08:55 ET

Harte-Hanks Names Brian Dames Managing Director for Direct Marketing

Executive to Bring 20 Years' Experience to Lead Harte-Hanks Data Services and Data Solutions Teams

GLEN BURNIE, MD--(Marketwire - August 27, 2007) - Harte-Hanks, Inc. (NYSE: HHS), a worldwide direct and targeted marketing company, announced the appointment of Brian Dames to the position of managing director, direct marketing, where he will have responsibility for both the data services and data solutions teams at Harte-Hanks.

Brian has held marketing and senior management positions with Experian, Claritas, Ethnicgrocer.com, IXI Corporation, and Sears, Roebuck & Co. His two decades of experience spans retail, financial services, automotive, media, consumer products and telecommunications, among other markets.

"Brian's extensive knowledge about consumer and business-to-business data and data management is at the heart of the Customer Optimization™ solutions we deliver at Harte-Hanks," said Frank Harvey, corporate officer and vice president, Harte-Hanks, Inc. "We already have a superb team in both data services and data solutions, and having Brian's leadership and understanding to guide how these areas interact and serve our client's data-based marketing needs is exceptional."

"No matter what the market, more and more enterprises understand that prospect and customer information is the currency for today's marketing initiatives, and having command over such data, and applying data wisely, underlies every successful acquisition and retention effort," Brian Dames said. "I'm joining an organization where people live and breathe each client's data-driven challenges and opportunities, and I look forward to helping our clients succeed in every measure."

Dames holds a bachelor's degree from the University of Illinois, Chicago. His office is in Glen Burnie, MD, and he will relocate from Chicago to the Baltimore area later this month.

[Editor's Note: A digital photograph of Brian Dames is available upon request. Contact Chet Dalzell at (212) 520-3232, or chet_dalzell@harte-hanks.com.]

About Harte-Hanks

Harte-Hanks is a worldwide direct and targeted marketing company that provides marketing services and shopper advertising opportunities to local, regional, national and international consumer and business-to-business marketers. Harte-Hanks Direct Marketing improves return on its clients' marketing investment by increasing their prospect and customer value -- a process of "customer optimization" -- organized around five strategic considerations: Information (data collection/management) -- Opportunity (data access/utilization) -- Insight (data analysis/interpretation) -- Engagement (knowledge application) -- Interaction (program execution). Expert in integrating this process, Harte-Hanks Direct Marketing is highly skilled at tailoring solutions for each of the vertical markets it serves. Visit the Harte-Hanks Web site at http://www.harte-hanks.com or call (800) 456-9748.

Contact Information

  • Media Contact Only:
    Chet Dalzell
    Harte-Hanks, Inc.
    (212) 520-3232
    Email Contact

    Business Contact:
    (800) 456-9748