SOURCE: Harte-Hanks

April 18, 2005 09:00 ET

Harte-Hanks Names Michael Dubin as Its Technology Markets Vertical Practice Leader

NEW YORK, NY -- (MARKET WIRE) -- April 18, 2005 -- Harte-Hanks, Inc. (NYSE: HHS), a worldwide, direct and targeted marketing company, has appointed Michael Dubin to the new position of vertical practice leader, technology markets.

"As vertical practice leader, Dubin will work with our company's technology and telecommunications customers to aid them in their integrated data-driven marketing activity," said Kevin Kerner, managing director, technology markets, Harte-Hanks. "Additionally, Mike will promote awareness of high tech industry needs, challenges and solutions -- through speaking and writing -- and be an important voice of the customer for us in all areas of our direct marketing company."

Dubin joins Harte-Hanks after six years with Ogilvy One, a direct-response agency where he had diverse assignments, working on interactive and integrated accounts for IBM, Castrol Motor Oil, Motorola and AT&T Wireless. Earlier in his career, he worked as a marketing manager for King World Productions and in assignments at Chemical Bank, MemberWorks and the online marketing firm Yoyodyne -- the company eventually taken over by Yahoo! -- where he developed interactive programs for Volvo, General Motors and MasterCard.

"Technology companies are under intense pressure," Dubin said. "Nurturing leads through pipelines, managing and evaluating channel programs and partners, ensuring quality in all customer experiences, integrating global data, maintaining and rebuilding momentum after restructuring -- the list of to-do's is formidable. With these challenges are opportunities and innovations that Harte-Hanks makes happen -- and I see my role as another Harte-Hanks catalyst between challenge and solution."

Dubin will work in New York City. Dubin holds a Master of Business Administration degree from the Wharton School of the University of Pennsylvania, a Master of Science degree in communications from the Newhouse School of Syracuse University, and a Bachelor of Arts degree in political science from the University of Pennsylvania.

[Editor's Note: A digital photo of Michael Dubin is available upon request. Contact Chet Dalzell at (212) 520-3232, or]

About Harte-Hanks

Harte-Hanks, Inc., San Antonio, TX, is a worldwide, direct and targeted marketing company that provides direct marketing services and shopper advertising opportunities to a wide range of local, regional, national and international consumer and business-to-business marketers. Harte-Hanks Direct Marketing improves the return on its clients' marketing investment with a range of services organized around five solution points: Construct and update the database -- Access the data -- Analyze the data -- Apply the knowledge -- Execute the programs. Expert at each element within this process, Harte-Hanks Direct Marketing is highly skilled at tailoring solutions for each of the vertical markets it serves. Harte-Hanks Shoppers is North America's largest owner, operator and distributor of shopper publications, with shoppers that are zoned into more than 900 separate editions with circulation in excess of 11 million in California and Florida each week. Visit the Harte-Hanks Web site at or call (800) 456-9748.

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