SOURCE: Harte-Hanks

March 20, 2006 08:45 ET

Harte-Hanks Names Wendy Lynes as Vertical Practice Leader for Retail Markets

CINCINNATI, OH -- (MARKET WIRE) -- March 20, 2006 -- To lend expertise to the company's focused development and delivery of integrated, multichannel marketing solutions for retailers, Harte-Hanks, Inc. (NYSE: HHS), a worldwide direct and targeted marketing company, has named Wendy S. Lynes as its vertical practice leader for the retail market.

Lynes, whose experience spans two decades, has held previous management roles in e-commerce and direct marketing companies, among them E-Centives, Inc., Agency.com and Digitas.

"Our retail clients think and act multichannel, and are seeking solutions that put to use consumer information wisely to grow relationships, brand loyalty and profits," said Bill Goldberg, corporate officer and senior vice president, Harte-Hanks. "We welcome Wendy's digital experience, as retailers seek to leverage this channel intelligently in their integrated customer communication programs. She has been working with the retail community -- both locally and nationally -- for nearly two decades."

Lynes will be tapped to help perfect current products and services extended to Harte-Hanks clients. Currently, retailers account for 27 percent of direct marketing revenue at Harte-Hanks, and the company provides retail-focused strategy, database, data management, data quality, analytics, e-mail, direct mail, telemarketing and logistics services, and works with a majority of the U.S.'s largest retailers.

"While marketing is getting more complex, the demand for return remains constant," Lynes said. "That's what's driving retailers in their quest to know their customers better, to help them speak to customers in ways that respect them. Retailers also demand partners who understand their industry, their business goals, and their desire for innovative solutions -- and I welcome joining a recognized leader in this effort."

Lynes, a resident of Palm Beach Gardens, FL, is a graduate of Salve Regina University, and holds a bachelor's degree in business strategy and marketing.

About Harte-Hanks

Harte-Hanks, Inc., San Antonio, TX, is a worldwide, direct and targeted marketing company that provides direct marketing services and shopper advertising opportunities to a wide range of local, regional, national and international consumer and business-to-business marketers. Harte-Hanks Direct Marketing improves the return on its clients' marketing investment with a range of services organized around five solution points: Construct and update the database -- Access the data -- Analyze the data -- Apply the knowledge -- Execute the programs. Expert at each element within this process, Harte-Hanks Direct Marketing is highly skilled at tailoring solutions for each of the vertical markets it serves. Harte-Hanks Shoppers is North America's largest owner, operator and distributor of shopper publications, with shoppers that are zoned into more than 1000 separate editions with circulation of 12 million in California and Florida each week. Visit the Harte-Hanks Web site at http://www.harte-hanks.com or call (800) 456-9748.

Contact Information

  • Media Contact Only:
    Chet Dalzell
    Harte-Hanks
    (212) 520-3232
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