SOURCE: Harte-Hanks

February 14, 2007 09:00 ET

Harte-Hanks Names William Shulby a Managing Director for Direct Marketing

Executive Will Lead Company's Database Operations in Massachusetts Facility Serving Company's Consumer and Business-to-Business Marketing Clients Nationwide

BILLERICA, MA -- (MARKET WIRE) -- February 14, 2007 -- Harte-Hanks, Inc. (NYSE: HHS), a worldwide direct and targeted marketing company, announced the appointment of William "Bill" Shulby to the company as managing director of its database operations located here.

"Our database clients are seeking multichannel, end-to-end solutions today that produce greater value to their organizations," said Frank Harvey, corporate officer and vice president, Harte-Hanks. "With experience in insurance, retail, financial services and healthcare sectors, Bill is well positioned to assist us in our delivery of our data-driven customer optimization solutions."

"Businesses face numerous challenges: implementing customer-centric strategies, engaging customers, maintaining freshness and relevancy, and in delivering return on investments -- it's imperative to have a resource who understands these demands, and can help negotiate the hurdles," Bill Shulby said. "I welcome leading a Harte-Hanks team which is all about 'make it happen.' The challenges of our clients represent opportunities for innovation and quality in execution which have long been hallmarks of the Harte-Hanks brand."

Shulby has more than 20 years of experience in customer relationship management (CRM), database marketing and direct marketing -- having had his own CRM consultancy as well as leadership roles inside the Peppers and Rogers Group and Ernst & Young's database marketing/CRM consulting practice.

Shulby holds two master's degrees, in business administration and in marketing from Louisiana State University. His undergraduate degree is from Knox College (Galesburg, IL). He has completed executive education programs at the J.L. Kellogg Graduate School of Business at Northwestern University and the Haas School of Business at University of California, Berkeley.

[Editor's Note: A digital photograph of Bill Shulby available upon request. Contact Chet Dalzell at (212) 520-3232, or chet_dalzell@harte-hanks.com.]

About Harte-Hanks

Harte-Hanks is a worldwide direct and targeted marketing company that provides marketing services and shopper advertising opportunities to local, regional, national and international consumer and business-to-business marketers. Harte-Hanks Direct Marketing improves return on its clients' marketing investment by increasing their prospect and customer value -- a process of "customer optimization" -- organized around five strategic considerations: Information (data collection/management) -- Opportunity (data access/utilization) -- Insight (data analysis/interpretation) -- Engagement (knowledge application) -- Interaction (program execution). Expert in integrating this process, Harte-Hanks Direct Marketing is highly skilled at tailoring solutions for each of the vertical markets it serves. Visit the Harte-Hanks Web site at http://www.harte-hanks.com or call (800) 456-9748.

Contact Information

  • Media Contact Only:
    Chet Dalzell
    Harte-Hanks, Inc.
    (212) 520-3232
    Email Contact

    Business Contact:
    (800) 456-9748