SOURCE: Harte-Hanks

January 21, 2008 08:58 ET

Harte-Hanks: PennySaver Is Now

On January 30, the Direct Mail California Shopper Publication and Its Web Site Will Carry Same Name to Reflect Multichannel Power for Buyers and Sellers

BREA, CA--(Marketwire - January 21, 2008) - Harte-Hanks Shoppers, a division of Harte-Hanks, Inc. (NYSE: HHS), has announced the re-naming of its print publication the PennySaver, the largest direct mail shopper publication in the United States with nearly 10 million weekly circulation in California, to, matching the name of its nationwide local advertising Web site portal.

"Online or in the mail, brings local buyers and sellers together -- and our name change reflects how these two channels work together to make more buyer-seller connections happen at the local level," said Pete Gorman, president, Harte-Hanks Shoppers. "We've had a direct mail presence in print for 46 years and a digital presence since 1995 -- and the 'PennySaver' brand is strong. carries this power and tradition forward in today's multichannel marketplace."

"Bringing together the long-standing strength of our direct mail publication and our expansive Web site shows both advertisers and readers the power of our multi-media shopping experience," said Mike Paulsin, president, "The synergy of print and Web local advertising listings is powerful. We are still the 'PennySaver' that people have loved and used for years -- our strong brand stays within our new name. As our new name indicates, we are 'PennySaver' and a whole lot more -- bringing great results to our readers and advertisers in both print and online."

The print version of has published continuously in California since 1962. It is sent via direct mail to more than 75% of residential addresses in California weekly and has more adult readers than any other print publication in the state. Other publications outside of California that carry the "PennySaver" name are not Harte-Hanks-owned assets. The Web site includes listings of the print publication and is supplemented by local advertising listings nationwide.

"The Web site has experienced strong growth in visitors, listings and page views in recent years," said Loren Dalton, president of the Web site "We've also teamed up with other local shopper publications and associations nationwide to build a true national local advertising network. Both media -- digital and direct mail -- serve to meet the multichannel demands, expectations and convenience of buyers and sellers alike -- bringing them together all under the '' name."

According to Dalton, the Web site has added numerous features and functions to enhance interactivity of its online marketplace -- and giving print advertisers dual-media power. Among these enhancements are current search technology, the addition of more than 700,000 restaurants nationwide, the integration of advertiser coupons with local online maps, new video ad-streaming facility, best-seat selections in ticket-selling networks, "Deal of the Day" for products and services where prices change daily, and "Power Ads" which provide enhanced listings for advertisers with photos, videos, menus, testimonials, Web links, coupons, maps and other items.'s sister Harte-Hanks-owned shopper publication in Florida also has undergone a name change to, adopting the current name of its local advertising Web site, the company also announced.

About Harte-Hanks

Harte-Hanks is a worldwide direct and targeted marketing company that provides marketing services and shopper advertising opportunities to local, regional, national and international consumer and business-to-business marketers. Visit Harte-Hanks on the Web at

Harte-Hanks Shoppers is North America's largest owner, operator and distributor of shopper publications. and, two publications and Web sites of Harte-Hanks Shoppers, are recognized leaders in geographic and demographic targeted marketing solutions. With more than 1,000 unique community editions in print, and shoppers have weekly circulation of approximately 13 million in California and Florida. In print, and provide low-cost, efficient, and targeted marketing solutions utilizing a wide variety of products such as display ads, classified ads, and flyers, all delivered weekly via the U. S. Postal Service. On the Web, and display all the ads published in all print versions of both publications, and are leaders in the aggregation of online classified ads from free community papers and shoppers across the country. Visit us online at or

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