SOURCE: Harte-Hanks Direct Marketing

Harte-Hanks Direct Marketing

September 30, 2010 14:41 ET

Harte-Hanks to Perform Database Marketing & CRM Strategy for New York-Based Modell's Sporting Goods

Insight-Driven Integrated Marketing Strategy and Implementation to Improve Modell's Customer Experience

BILLERICA, MA--(Marketwire - September 30, 2010) -  Harte-Hanks (NYSE: HHS), a leading provider of insight-driven multichannel direct and digital marketing services, announced today that it has won a multi-year deal to support Modell's Sporting Goods and the retailer's customer interaction strategy across multiple platforms. Terms and financial details were not disclosed.

"Nothing is more important to us than listening to our customers' needs and helping to make their experiences with us more enjoyable, relevant, and affordable. To do that, we need great information and communication that is both versatile and accommodating to all of our customers," said Jed Berger, senior vice president, marketing, Modell's Sporting Goods. "Harte-Hanks understands this mission perfectly, particularly in the loyalty space, where our MVP program is such an important part of everything we do. Harte-Hanks has deep analytic, strategy, database, and CRM marketing expertise in the retail environment. But what matters most to us is their sole focus on our needs, our data and our opportunities with our customers. We could not be more excited to get the partnership underway." 

Modell's operates more than 140 stores in 10 Northeastern and Mid-Atlantic states and the District of Columbia. The company also has an e-commerce site at www.modells.com, an MVP Rewards loyalty program, a blog site at www.modellsblog.com, a Facebook page at www.facebook.com/modells, and a Twitter page at www.twitter.com/modellssg. Harte-Hanks will support customer database development and insight-driven analytics to support multi-channel targeted marketing.

"It is a privilege to work with such a well-known name in sporting goods as Modell's, and to help them continue to prosper through insight-driven conversations with customers," said Gary Skidmore, president, Harte-Hanks Direct Marketing. "To be relevant, brands today must be able to understand their prospect and customer data across a variety of marketing channels, and to develop strategies and tactics that speak to individual customer needs, wants and desires. That's what we will do for Modell's -- and hit some home runs for them as well." 

About Harte-Hanks®
Harte-Hanks, Inc., is a worldwide, direct and targeted marketing company that provides direct marketing services and shopper advertising opportunities to local, regional, national and international consumer and business-to-business marketers. Visit the Harte-Hanks Website at http://www.harte-hanks.com or call (800) 456-9748.

This document may contain trademarks that are owned or licensed by Harte-Hanks, Inc. and its subsidiaries, including, without limitation, Harte-Hanks® and other names and marks. All other brand names, product names, or trademarks belong to their respective holders.

Contact Information

  • Media Contact:
    Harte-Hanks Direct Marketing
    Andrew Hansen
    (215) 944-9712
    Email Contact