SOURCE: Harte-Hanks

May 24, 2005 08:45 ET

Harte-Hanks Postfuture Announces Postfuture Version 4.1, Enterprise Edition

Leading Enterprise Messaging Platform Adds International Language Support and Integrated Web Publishing

RICHARDSON, TX -- (MARKET WIRE) -- May 24, 2005 -- Postfuture® from Harte-Hanks, Inc. (NYSE: HHS), a leading E-mail Service Provider (ESP), today announced the release of Postfuture® Version 4.1, Enterprise Edition, the company's on-demand, e-marketing suite. Postfuture Version 4.1 enables enterprise marketing teams to collaborate anywhere, any time, to create, deploy and track dynamically personalized electronic marketing messages, print-at-home incentives, surveys and transactional business communications.

Users of Postfuture Version 4.1 include many global enterprises in retail, high tech and other industries requiring country localization. Postfuture Version 4.1 offers localized publishing and delivery capabilities across a wide variety of languages. In addition, this version can track conversions within Web sites once an e-mail recipient has clicked through from an e-mail message. Key benefits delivered by Postfuture Version 4.1, Enterprise Edition, include:

--  Global coverage:  International language support using Unicode and
    Japanese natively
    
--  Better landing page tracking and content delivery:  Client user-
    defined Web page publishing that is linked and tracked directly to an e-
    mail campaign
    
--  Improved electronic coupon delivery:  Multiple coupon templates
    available across campaigns
    
--  Trend reporting:  New reports for bounce trend information
    
--  Quick list refinements:  List editing after upload
    
--  Better campaign views:  A "view" summary of all campaigns, including
    current status
    
--  Filtering and suppression compliance:  Filtering based on a person's
    presence in an e-mail list
    
--  Easier editing:  Modification of live, transactional campaigns on-the-
    fly
    
--  Technical performance:  Many performance improvements and software
    architecture enhancements, among other features
    
Acquired by Harte-Hanks in December 2004, and now integrated in the company, Postfuture since has picked up new international clients and is providing e-mail marketing services to numerous existing Harte-Hanks clients. Postfuture also has assumed e-mail distribution responsibilities for the Harte-Hanks Technology E-mail Database, a component of the CI Technology Database®, resulting in significant improvements in e-mail delivery and response rates for technology marketing clients.

"The world's largest companies are extending their e-mail strategies worldwide while centralizing data management to protect customer privacy and gain marketing efficiencies," said Richard Merrick, managing director for Postfuture at Harte-Hanks. "This latest 4.1 release of Postfuture Enterprise Edition enables global enterprises to better control their use of e-mail to ensure legal compliance and to localize messaging for each country. At the same time, the addition of integrated Web publishing and other reporting enhancements provide marketers with new ways to deploy and measure their e-mail strategies."

Postfuture Version 4.1 is part of a Harte-Hanks integrated marketing offering, ranging from database, data quality and data management, data analytics, strategic planning and multichannel marketing services and solutions.

About Postfuture and Harte-Hanks

Postfuture® from Harte-Hanks is a leading E-mail Service Provider (ESP) offering a patent-pending suite of tools for developing and strengthening online customer relationships. The company differentiates from other ESPs through an enterprise-class e-marketing suite that automates marketing and transactional e-mail delivery with secure print-at-home incentives, surveys and data management solutions. Postfuture is a top-ranked E-mail Service Provider by leading independent industry analysts. For more information, visit http://www.postfuture.com , e-mail pfinfo@postfuture.com or call (888) 419-2226.

Harte-Hanks, Inc., San Antonio, TX, is a worldwide, direct and targeted marketing company that provides direct marketing services and shopper advertising opportunities to a wide range of local, regional, national and international consumer and business-to-business marketers. Harte-Hanks Direct Marketing improves the return on its clients' marketing investments with a range of services organized around five solution points: Construct and update the database -- Access the data -- Analyze the data -- Apply the knowledge -- Execute the programs. Expert at each element within this process, Harte-Hanks Direct Marketing is highly skilled at tailoring solutions for each of the vertical markets it serves. Visit the Harte-Hanks Web site at http://www.harte-hanks.com or, in the United States, call (800) 456-9748.

Postfuture, CI Technology Database, Harte-Hanks and the Harte-Hanks logo are registered trademarks of Harte-Hanks, Inc.

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