SOURCE: Harte-Hanks

September 06, 2005 08:45 ET

Harte-Hanks Postfuture® Launches Vertical Industry E-mail Marketing Service Centers

Six New Vertical and Regional Focused E-mail Marketing Centers Opened by Harte-Hanks in U.S. and Europe

RICHARDSON, TX -- (MARKET WIRE) -- September 6, 2005 -- Harte-Hanks, Inc. (NYSE: HHS), a recognized leader as an e-mail service provider in its Postfuture® offering, today announced the launch of six additional U.S. and European service centers offering a broad range of e-mail marketing services tailored for retail, technology, pharmaceutical, financial and other vertical markets. Each center has a dedicated staff of e-mail specialists with expertise in vertical direct marketing solutions capable of managing e-mail marketing programs for clients using Harte-Hanks Postfuture® Enterprise Edition e-marketing suite.

Each "E-mail Service Center" is located within existing Harte-Hanks facilities corresponding to a core vertical market expertise and one regional market as follows:

--  Retail Market and various "select" markets such as Manufacturing and
    Major Brands - Richardson, TX (where Postfuture is researched and
    developed)
--  Healthcare Market, Pharmaceutical and Automotive Markets - Langhorne,
    PA
--  Financial Market and Insurance Market - Jacksonville, FL
--  Technology Market and Telecommunications Market - Austin, TX
--  Technology Market - San Diego, CA
--  Pan-European Markets - two centers, in Uxbridge, United Kingdom, and
    in Sévres, France (both beginning October 2005)
    
"Based on our innovative industry-vertical approach, we can more easily combine e-mail with other interactive and offline marketing channels, such as Web design, direct mail, contact center, targeted print and broadcast advertising inside all of Harte-Hanks, to execute more effective multichannel marketing strategies," said Richard Merrick, managing director for Postfuture at Harte-Hanks. "By shifting e-mail campaign strategy and execution responsibility to locations most familiar with client and industry needs, we are better able to centralize marketing strategy, streamline day-to-day execution and simply be more responsive."

In December 2004, Harte-Hanks acquired Postfuture and announced its intentions to integrate the company's e-mail marketing and e-publishing offerings within many direct marketing solutions that Harte-Hanks delivers to its diversified base of clients. Already, Harte-Hanks uses Postfuture for virtually all its client e-mail campaigns, the company reports.

"To provide an effective direct marketing solution today requires comprehensive knowledge of all media categories, vertical and regional market expertise, and a shared focus with what each client is seeking to accomplish," said Gary Skidmore, senior vice president and corporate officer, Harte-Hanks. "E-marketing is a top priority for many of our clients, and our Postfuture offering delivers e-mail savvy in exciting ways. Yet its greatest value is in how we leverage e-mail messaging for any one client within an integrated direct marketing solution."

About Postfuture and Harte-Hanks

Postfuture® from Harte-Hanks is a leading e-mail service provider (ESP) offering a patent-pending suite of tools for developing and strengthening online customer relationships. The company differentiates from other ESPs through an enterprise-class e-marketing suite that automates e-mail broadcasting and customer service dialogues with secure print-at-home incentives, surveys and data management solutions. For more information, visit http://www.postfuture.com, e-mail pfinfo@postfuture.com or call (888) 419-2226.

Harte-Hanks, Inc., San Antonio, TX, is a worldwide, direct and targeted marketing company that provides direct marketing services and shopper advertising opportunities to a wide range of local, regional, national and international consumer and business-to-business marketers. Harte-Hanks Direct Marketing improves the return on its clients' marketing investments with a range of services organized around five solution points: Construct and update the database -- Access the data -- Analyze the data -- Apply the knowledge -- Execute the programs. Expert at each element within this process, Harte-Hanks Direct Marketing is highly skilled at tailoring solutions for each of the vertical markets it serves. Visit the Harte-Hanks Web site at http://www.harte-hanks.com or, in the United States, call (800) 456-9748.

Postfuture, Harte-Hanks and the Harte-Hanks logo are registered trademarks of Harte-Hanks, Inc.

Contact Information

  • Media Contacts Only:
    Chet Dalzell
    (212) 520-3232
    Email Contact

    Business Contact:
    (800) 456-6798 or (888) 419-2226
    Richard Merrick
    Email Contact