SOURCE: Harte-Hanks

September 12, 2006 09:00 ET

Harte-Hanks Programs and Sponsors Credit Card Marketing Symposium in China

Dual Event in Shanghai and Beijing Programmed to Deliver Know-How & Expertise for Credit Card Customer Acquisition & Retention in Fledgling Market

SHANGHAI, CHINA -- (MARKET WIRE) -- September 12, 2006 -- Harte-Hanks, Inc. (NYSE: HHS), a worldwide direct and targeted marketing company, is hosting two one-day symposia dedicated to the marketing of credit cards and the retention of credit card customers in China. The two events -- September 12 in Shanghai, and repeated September 15 in Beijing -- are designed for banks and financial institutions, and features expert speakers from State Post Bureau of the People's Republic of China, China Union Pay, MasterCard International, Oracle Corporation and the China Direct Mail Association, as well as Harte-Hanks.

"This event is designed to put all the pieces together for existing and would-be credit card marketers," said Gary Skidmore, corporate officer and senior vice president, Harte-Hanks. "It provides an overview of the China credit card marketplace and a snapshot of its potential growth given China's growing affluence. Plus, we explore the direct marketing components of an integrated data-driven campaign designed to acquire and retain new customers. We believe our line-up of experts imparts the information needed to employ a database, analytics, and direct marketing strategy to communicate with relevance to individual Chinese customers, and to measure and grow customer value."

Each symposium offers seven sessions, built on best practices identified in the marketplace to date. The session titles are: An Overview of the China Credit Card Industry; Future of Affluence in China and Implications for the Payments Industry; Customer Identification & Acquisition Essentials Strategies; Importance of Effective Risk Management for Credit Card Industry and its Impact on Creating Profitable Marketing Strategies; Improve Target Marketing with Better Customer Data; Customer Retention & Growth Essential Strategies; and Key Initiatives of China Direct Mail Association and its Role in Supporting Credit Card Direct Marketing Strategies.

Harte-Hanks has been involved in marketing in the Asia-Pacific region for nearly 10 years, and more than three years in the People's Republic of China. Currently, Harte-Hanks has offices and operations in Australia and the Philippines, as well as partner relationships with firms in India, Singapore, Japan, South Korea, Malaysia, Brunei, New Zealand, Taiwan and China.

About Harte-Hanks

Harte-Hanks is a worldwide direct and targeted marketing company that provides marketing services and shopper advertising opportunities to local, regional, national and international consumer and business-to-business marketers. Harte-Hanks Direct Marketing improves return on its clients' marketing investment by increasing their prospect and customer value -- a process of "customer optimization" -- organized around five strategic considerations: Information (data collection/management) -- Opportunity (data access/utilization) -- Insight (data analysis/interpretation) -- Engagement (knowledge application) -- Interaction (program execution). Expert in integrating this process, Harte-Hanks Direct Marketing is highly skilled at tailoring solutions for each of the vertical markets it serves. Visit the Harte-Hanks Web site at or call (800) 456-9748.

Contact Information

  • Media Contacts:
    Chet Dalzell
    Public Relations
    (212) 520-3232
    Email Contact

    Caroline Lim-Brown
    Business Development Director, Asia-Pacific
    (Hong Kong): +852 8176 4468
    (US): (978) 439-3847