SOURCE: Harte-Hanks

October 13, 2008 08:55 ET

Harte-Hanks Selected by Hyundai for Owner and Prospect Communications Programs

Multi-Year Agreement Names Harte-Hanks Agency Services Group as Hyundai's Agency of Record for Direct Marketing Services

YARDLEY, PA--(Marketwire - October 13, 2008) - Harte-Hanks (NYSE: HHS), a worldwide direct and targeted marketing company, announced today that the Harte-Hanks Agency Services Group has been named direct marketing agency of record for Hyundai Motor America, specifically focusing on vehicle owner and prospect communications programs for the automotive manufacturer. The financial terms of the multi-year agreement are not disclosed.

"We have an opportunity to continue building our sales momentum using a comprehensive, integrated approach to acquisition and retention marketing," said Chris Perry, director of marketing, Hyundai Motor America. "We are partnering with Harte-Hanks to better reach consumers with messages that are relevant to them and can be executed across multiple channels."

"Hyundai hopes to use targeted media to convert vehicle prospects into new owners at a greater rate and at a lower cost per sale. Harte-Hanks has the capabilities in play -- in creative, strategy and analytics -- to enable these objectives," said Frank Harvey, corporate officer and vice president at Harte-Hanks.

Mr. Harvey goes on to say, "For several years, Harte-Hanks has been serving Hyundai with specific vehicle launches and ownership programs. As its newly named direct marketing agency of record, we will serve as a true partner to Hyundai and will help cross-sell products, grow customer value and capitalize on every opportunity to retain customers when they are back in the market to buy. We are excited to expand this relationship, largely on the expertise shown by our account team."

Harte-Hanks is the largest independently owned direct marketing agency in the United States, and ranks as the nation's sixth largest direct marketing agency overall by Advertising Age magazine.(1)

About Hyundai Motor America

Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Company of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced by more than 790 Hyundai dealerships nationwide.

About Harte-Hanks

Harte-Hanks is a worldwide, direct and targeted marketing company that provides direct marketing services and shopper advertising opportunities to local, regional, national and international consumer and business-to-business marketers. Visit the Harte-Hanks Web site at or call (800) 456-9748.

(1) Advertising Age: Agency Report: Top 50 Direct Marketing Agencies, May 5, 2008

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