SOURCE: Harte-Hanks


April 20, 2009 08:45 ET

Harte-Hanks Selects iLoop Mobile to Help Marketers Make Smart Use of Mobile in Their Marketing Mix

Two Firms Share Similar Vision of Mobile as a Vital and Growing Direct Marketing Channel

YARDLEY, PA--(Marketwire - April 20, 2009) - Harte-Hanks (NYSE: HHS), a worldwide direct and targeted marketing company, and iLoop Mobile, a leading provider of mobile marketing solutions and services to some of the world's largest brands and content publishers, today announced that the two companies have formed an alliance to help organizations incorporate the mobile channel into their marketing strategies, and make better use of mobile marketing to attract, inform and retain valuable customers.

"From our work with many clients, we know it takes strategic thinking and reliable technology to successfully integrate mobile into an organization's marketing mix," said Gary Skidmore, president of Harte-Hanks Direct Marketing. "You have to know when and how to use the channel appropriately to engage people, and of course you need to be sure your program is affordable. The depth and breadth of data-driven multichannel direct marketing solutions from Harte-Hanks together with iLoop Mobile's leadership in mobile marketing gives marketers a resource to help them reach these goals."

Jeannine Falcone, managing director of Harte-Hanks Direct, added, "Done well, mobile marketing presents organizations with the opportunity to provide relevant, precisely targeted messages to people who have opted in to receive them, at the exact moment when they will most value them. Working with iLoop Mobile, Harte-Hanks is bringing this capability to our clients while ensuring that their mobile efforts integrate smoothly with the other channels they're using to deliver trackable and measurable results."

Michael Becker, vice president of mobile strategy at iLoop Mobile, said, "This partnership represents an important step for the mobile marketing industry. Mobile is poised to be the ultimate direct marketing channel -- it offers instant consumer interactivity anytime, anywhere. It's easy to integrate into every other direct response channel and uniquely measurable. iLoop Mobile simplifies the process of creating, delivering and managing mobile campaigns and content with a totally integrated solutions platform for SMS (Short Message Service) marketing, mobile sites, mobile-enabled Web sites and much more. Harte-Hanks is a recognized leader in direct marketing services in industries such as technology, consumer goods, retail, automotive, pharmaceuticals and financial services. Together, we enable marketers to adopt mobile marketing easily, as a form of direct marketing with the power to reach individuals and build strong relationships on a foundation of data and insight."

About iLoop Mobile

iLoop Mobile is the leader in mobile solutions and services for interactive mobile marketing and mobile content distribution. iLoop Mobile makes it fast and easy for brands, agencies, direct marketers, content owners and other companies to create compelling and effective mobile initiatives worldwide. iLoop Mobile's platform offers an integrated self-service SAAS solution for creating and managing all types of SMS/IVR campaigns, mobile sites, mobile enabled Web sites and more. Professional services and mobile marketing expertise is also available for companies looking for assistance with their mobile campaigns. Visit iLoop Mobile at

About Harte-Hanks, Inc.

Harte-Hanks® is a worldwide, direct and targeted marketing company that provides direct marketing services and shopper advertising opportunities to local, regional, national and international consumer and business-to-business marketers. Harte-Hanks Direct Marketing improves return on its clients' marketing investment by helping them to turn data into insight, and insight into programs that identify, acquire and retain customers, and grow customer value. Visit the Harte-Hanks Web site at or call (800) 456-9748.

Contact Information

  • Media Contact:
    Andrew Hansen
    Marketing Strategy Director
    (215) 944-9712
    Email Contact

    Corporate Headquarters
    P.O. Box 269
    San Antonio, TX 78291-0269
    Phone: (210) 829-9000
    Fax: (210) 829-9403