SOURCE: Harte-Hanks and Loyalty Lab

October 15, 2007 08:01 ET

Harte-Hanks Selects Loyalty Lab as Loyalty Program Ally for Consumer Brands

Two Loyalty Leaders Join Forces to Enhance Loyalty Offerings With Better Multichannel Communications Strategy and Execution Capabilities

CHICAGO, IL--(Marketwire - October 15, 2007) - Loyalty Lab, the leader in on-demand best customer management for consumer brands, and Harte-Hanks (NYSE: HHS), a worldwide direct and targeted marketing company, today announced a relationship that will expand the range of loyalty and relationship marketing capabilities available to marketers, particularly in retail markets. The announcement is made during the Direct Marketing Association 2007 Annual Conference in Chicago, IL.

"By aligning with Loyalty Lab, Harte-Hanks will be able to anchor our extensive portfolio of loyalty program services using Loyalty Lab's Customer Relationship Manager software solution, extending to clients broader loyalty program management capabilities," said Frank Harvey, corporate officer and vice president, Harte-Hanks, Inc.

In time, Harte-Hanks also may choose to integrate its Postfuture® e-mail, data management and Allink® suite of database marketing solutions with Loyalty Lab's on-demand solution to provide a complete platform for marketers to identify best customers, communicate with them using integrated, multichannel messaging, and manage loyalty campaign activity.

"Loyalty Lab is a smart choice for us in a technology partner and will help us expand the platform we make available to consumer brands that seek to leverage loyalty as part of a broader integrated marketing strategy," said Wendy Lynes, vertical practice leader, retail markets, Harte-Hanks. "We have chosen Loyalty Lab's technology, in part, because its design supports our multi-tender [private-label credit cards as well as other types of transactions], multichannel requirements and its flexibility meets diverse client needs in the loyalty arena."

"Harte-Hanks is a recognized leader in loyalty marketing and CRM, with long-standing relationships with many on the nation's top retailers. Our being selected by the company to integrate our tools into their platforms is great news for marketers," said Mark H. Goldstein, CEO of Loyalty Lab. "The Harte-Hanks strategy of extending its customer optimization solutions into the retail mid-market, in particular, creates an opportunity for us together to bring world-class loyalty building initiatives to a wider group of retailers."

About Loyalty Lab, Inc.

Loyalty Lab, based in San Francisco, is the leader in on-demand best customer management for consumer brands. Loyalty Lab's flagship Customer Relationship Manager Suite provides retailers and service companies with integrated and on-demand loyalty program management, email, incentives, and campaign management. Clients include New York and Company, Brookstone, 1-800-Flowers.com, Bally Total Fitness and a number of other prominent retail and service companies. For more information, visit http://www.loyaltylab.com.

About Harte-Hanks, Inc.

Harte-Hanks, Inc. is a worldwide, direct and targeted marketing company that provides direct marketing services and shopper advertising opportunities to a wide range of local, regional, national and international consumer and business-to-business marketers. Harte-Hanks Direct Marketing improves return on its clients' marketing investment by increasing their prospect and customer value -- a process of "customer optimization" -- organized around five strategic considerations: Information (data collection/management) -- Opportunity (data access/utilization) -- Insight (data analysis/interpretation) -- Engagement (knowledge application) -- Interaction (program execution). Expert in integrating this process, Harte-Hanks Direct Marketing is highly skilled at tailoring solutions for each of the vertical markets it serves. Visit the Harte-Hanks Web site at http://www.harte-hanks.com or call (800) 456-9748.

Contact Information

  • Media Contacts:
    Chet Dalzell
    Harte-Hanks (Booth 1001)
    (212) 520-3232
    Email Contact

    Renee Deger
    Loyalty Lab (Booth 2044)
    Public Relations Manager
    (415) 659-8270, ext. 812
    Email Contact