SOURCE: Harte-Hanks Direct Marketing

Harte-Hanks Direct Marketing

March 28, 2011 10:48 ET

Harte-Hanks & Sony to Share Real-World Insight Into Leveraging Multichannel Relationship Marketing

Integrating New and Traditional Channels for Holistic Customer Engagement

SAN ANTONIO, TX--(Marketwire - March 28, 2011) -  Harte-Hanks, Inc. (NYSE: HHS) today announced that Sony Electronics will co-present with The Agency Inside Harte-Hanks, its relationship marketing agency, at the Forrester Marketing Forum 2011 in San Francisco April 5, 2011 at 2:45 p.m. PDT as part of the conference's Guest Executive Forum.

Jennifer Geddy, director of CRM at Sony Electronics, and Michele Fitzpatrick, senior vice president of strategy & insights at The Agency Inside, will lead the session. They will explore their journey toward "Living the Integrated Insight-Driven Multichannel Relationship Marketing Dream" and provide guidance for how to successfully design and execute an impactful multichannel strategy. The session will also explain how to overcome, and avoid, the pitfalls in integrating multiple sales and marketing channels -- traditional and new -- to develop insights that measurably drive incremental sales and revenue. As Sony has learned, "it's all in the data." 

These speakers are experts in multichannel relationship marketing and bring a wealth of experience and knowledge to this presentation. Fitzpatrick has more than 20 years of experience in designing, managing and evaluating multichannel relationship marketing strategies for leading brands. She is a leading advocate of relevance and customer-centricity in marketing and business. Her expertise lies in strategically bringing the personality and value of brands to life through one-to-one messaging and engagement in traditional channels and emerging digital channels such as social and mobile to deliver the best mix of tactics for each customer segment.

Geddy has more than 10 years of experience in marketing and CRM. She has a special affinity for database marketing, analytics, customer segmentation strategy and market research. Geddy's current focus is the CRM Excellence initiative at Sony, focused on providing a consistent, premium and personalized customer experience at all Sony consumer touch points. The initiative includes the implementation of a new CRM infrastructure and integrated business processes across the customer service, retail and marketing organizations.

Gary Skidmore, president of Harte-Hanks Direct Marketing, said, "I'm excited the audience will have the opportunity to hear from Harte-Hanks and Sony Electronics about this journey. It has been fascinating working together to engage Sony customers within and across channels, and the story offers important lessons and tips for marketers in nearly any organization or industry."

In addition to attending this session, Forrester's Marketing Forum 2011 attendees are invited to evaluate their own organization's multichannel marketing acumen with a complimentary Harte-Hanks Momentium multichannel assessment, a tool used for evaluating and strategizing multichannel readiness. Visit Booth #200 to speak with a panel of Harte-Hanks experts about how to thrive in today's multichannel marketing world.

About Harte-Hanks®
Harte-Hanks, Inc. is a worldwide, direct and targeted marketing company that provides direct marketing services and shopper advertising opportunities to local, regional, national and international consumer and business-to-business marketers. Visit the Harte-Hanks Website at http://www.harte-hanks.com or call (800) 456-9748.

The Agency Inside Harte-Hanks is a full-service, multichannel relationship marketing agency specializing in direct and digital communications. With award-winning strategy, creative and implementation services, The Agency Inside helps marketers within targeted industries understand, identify and engage prospects and customers in their channel of choice. Recognized and respected as a market leader for many decades, it is our mission to deploy world-class, data-driven, multichannel relationship marketing programs that address each client's acquisition, cross-sell, retention and loyalty needs.

This document may contain trademarks that are owned or licensed by Harte-Hanks, Inc. and its subsidiaries, including, without limitation, Harte-Hanks® and other names and marks. All other brand names, product names, or trademarks belong to their respective holders.

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