SOURCE: Harte-Hanks


April 17, 2012 14:06 ET

Harte-Hanks to Speak at Marketing Leadership Forum 2012; Focusing on Fostering Loyalty Across Multiple Channels

Best Practices for Building and Sustaining Customer Engagement, Customer Experience and Loyalty; Marketing Strategists Focusing on Retail and Consumer Markets to Present

SAN ANTONIO, TX--(Marketwire - Apr 17, 2012) - Harte-Hanks, Inc. (NYSE: HHS), a worldwide direct and targeted marketing company, today announced its participation at Forrester Research, Inc.'s Marketing Leadership Forum 2012 (April 18-19, 2012) in Los Angeles, CA, where Jeff Simpson, senior vice president, retail and consumer brands, Harte-Hanks, and Suzy Cox, senior vice president, Olson 1:1, an independent, full-service brand connection agency, will co-present a guest executive forum titled "Making Loyalty More Meaningful: Winning Moves to Improving the Effectiveness of Your Loyalty Programs."

"Maintaining customer preference and interactions across mobile, social, e-commerce, email and bricks-and-mortar activity is already difficult, and will only increase in complexity," Jeff Simpson said. "Increasingly, loyalty programs have become the 'hubs' for effective multichannel customer relationships. Our collective experience has shown that the most productive loyalty and customer relationship programs balance three basic elements, and these include a compelling value proposition, operational feasibility and financial soundness. Getting any two elements in balance is reasonably easy, but getting all three right makes for a highly productive program. Suzy and I will cite cases that are implementing this vision well in their respective multichannel customer interaction and outreach programs."

"Forrester is assembling top brands that seek to master customer intelligence in a multichannel world," said Jeannine Falcone, corporate vice president, Harte-Hanks, and managing director, The Agency Inside®. "We're proud to partner with these leading brands and provide guidance in the capture and application of this intelligence -- analyzing data across channels and platforms, and creating value in this process. The result? Winning brands break through clutter by enabling relevance, prompting interaction and enhancing all elements of the customer's engagement with the brand."

Forrester's Marketing Leadership Forum 2012 will take place at the Forum's host hotel, JW Marriott Hotel in Los Angeles and is a two-day event designed to empower marketers to achieve competitive advantage in the age of the customer, using case studies from industry leaders and demonstrations from leading and innovative companies. Harte-Hanks session, will take place on Wednesday, April 18, 2:35 p.m. - 3:05 p.m. PDT. Harte-Hanks also is a Gold Sponsor for the Forrester Marketing Leadership Forum 2012. The full conference program is posted at:

About Harte-Hanks®
Harte-Hanks, Inc. is a worldwide, direct and targeted marketing company that provides direct marketing services and shopper advertising opportunities to local, regional, national and international consumer and business-to-business marketers. Visit the Harte-Hanks Website at or call (800) 456-9748.

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