SOURCE: Harte-Hanks Direct Marketing

Harte-Hanks Direct Marketing

March 30, 2012 09:00 ET

Harte-Hanks to Bring Olympic Gold to Its Marketing Forum 2012: Remix, Rethink, Reinvent

USA's Most Gold-Awarded Winter Games Athlete Apolo Ohno to Headline Invite-Only Event May 2-4 in Orlando, FL

SAN ANTONIO, TX--(Marketwire - Mar 30, 2012) - Harte-Hanks, Inc. (NYSE: HHS), a worldwide direct and targeted marketing company, today announced that Apolo Ohno -- the most decorated Olympics Winter Games athlete in U.S. history -- will headline this year's Harte-Hanks Marketing Forum 2012: Remix, Rethink, Reinvent, the company's upcoming learning and networking event, which will be held May 2-4, 2012, at Disney's Grand Floridian Resort & Spa in Walt Disney World, Lake Buena Vista, FL. According to the company, Ohno will address living life fully and will share insights from his book, Zero Regrets: Be Greater than Yesterday. Signed copies will be presented to attendees.

Focused on multichannel customer experience in both consumer and business markets, Harte-Hanks Marketing Forum 2012, a complimentary* event, also will feature expert strategists and practitioners from such companies as Alcon Laboratories, Anheuser-Busch InBev, Ciba Vision, Fifth Third Bank, First Tennessee Bank, IBM, Mercedes-Benz USA, Sage Software, Samsung Telecommunications America, Silverseas Cruises and Sony, among others. Networking opportunities also are part of the program, which is scheduled so delegates and their friends and families can take advantage of Disney theme parks for leisure before and after the event.

"We've assembled some of the best and brightest minds from the client-side, professionals who are driving the reinvention of marketing in the 21st Century," said Gary Skidmore, president, Harte-Hanks Direct Marketing. "Our clients recognize that customers are people, and strive to ensure that data and channels are integrated and analyzed to produce insights that provide a more enriching, value-laden experience. Having an Olympic Gold athlete like Apolo, who pursues and achieves goals with energy and passion that motivates us all, is a perfect match for our program."

Skidmore stated that the event will include a dozen case studies from consumer and business marketers, in industries including retail, technology, pharmaceutical, consumer packaged goods, telecommunications, and travel markets -- and will involve both U.S. and global marketing examples.

The full Harte-Hanks Marketing Forum 2012 program agenda is posted here: To follow or comment on the event via Twitter, use hashtag #HHF12.

Marketers interested in attending may contact their Harte-Hanks representative, or call (800) 456-9748 or

*While the event registration is complimentary, attendees must cover their own travel and lodging costs.

About Harte-Hanks®
Harte-Hanks, Inc. is a worldwide, direct and targeted marketing company that provides direct marketing services and shopper advertising opportunities to local, regional, national and international consumer and business-to-business marketers. Visit the Harte-Hanks Website at or call (800) 456-9748.

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