SOURCE: Harte-Hanks Trillium Software

Harte-Hanks Trillium Software

May 23, 2011 10:22 ET

Harte-Hanks Trillium Software to Advise on Enhancing the Corporate Data Asset at Ovum Butler Event

Trillium Software Executive Ed Wrazen and Nigel Turner, Former Head of BT's Enterprise Information Programme, to Present How Companies Can Improve Their Data Assets for Better Business Process Results

READING, UNITED KINGDOM--(Marketwire - May 23, 2011) - Trillium Software®, a business of Harte-Hanks, Inc. (NYSE: HHS) and a leading enabler of Total Data Quality solutions, today announced that Ed Wrazen, vice president of international marketing at Trillium Software, will present at the Ovum Butler Group strategy briefing Data Quality and Integration - Treating data as a corporate asset. The event takes place on Wednesday, June 8th, 2011 in London.

Mr Wrazen will be joined by Nigel Turner, independent data quality consultant and former head of BT's Enterprise Information Programme, a role within which he ran a successful Information Management and CRM practice whilst also providing data management consultancy to several of BT's major customers.

Titled: "Delivering Enterprise Wide Data Quality Improvement," the presentation will address:

  • Why improving the corporate data asset is a major challenge,
  • The key principles & practices required for success,
  • A case study of how a large corporation tackled the challenge - organisation, methods and tools. Analysis of the benefits achieved, valued to be in excess of £600m over ten years. Lessons learned & maxims for success.

According to Ovum Butler Group, Data quality and integration are fundamental to every organisation's efforts to maximise the business value of its information. Without them, organisations face a mountain of unreliable data stored in disparate systems. The problems of data quality and integration are not new, it is just that data is now being exposed at many different levels by more users, operationally and strategically.

For more information and to register, please visit the analyst's web site at: http://www.butlergroup.com/briefings.asp

About Harte-Hanks
Harte-Hanks® is a worldwide direct and targeted marketing company that provides direct marketing services and shopper advertising opportunities to local, regional, national and international consumer and business-to-business marketers. Visit the Harte-Hanks Web site at http://www.harte-hanks.com or call (800) 456-9748.

About Trillium Software
Harte-Hanks Trillium Software® enables organizations to achieve Total Data Quality by providing a full complement of technologies and services providing global data profiling, data cleansing, enhancement, and data linking for e-business, data governance, customer relationship management, enterprise resource planning, supply chain management, data warehouse, and other enterprise applications. For more information about Trillium Software and its offerings, call (978) 436-8900 in the United States and in the United Kingdom call +44 (0) 118 940 7666, or visit Trillium Software online at http://www.trilliumsoftware.com.

This document may contain trademarks that are owned or licensed by Harte-Hanks, Inc. and its subsidiaries, including, without limitation, Harte-Hanks®, Trillium Software®, Trillium Software System®, Total Data Qualityand other names and marks. All other brand names, product names, or trademarks belong to their respective holders.

Contact Information

  • Media Contact:
    For Trillium Software:
    Derek Harris
    Harris Communications
    +44 (0) 1395 516613
    derek@harriscomms.com