SOURCE: Trillium Software

Trillium Software

March 10, 2010 03:00 ET

Harte-Hanks Trillium Software to Advise on Implementing a Data Quality Strategy at Ovum Butler Event

Trillium Software Executive Jon Asprey to Outline the Key Steps for a Successful Data Quality Strategy and Implementation for Larger Organisations

READING, UK--(Marketwire - March 10, 2010) -  Trillium Software®, a business of Harte-Hanks, Inc. (NYSE: HHS) and a leading enabler of Total Data Quality solutions, today announced that Jon Asprey, director Strategic Consulting EMEA at Trillium Software, will present at the Ovum Butler Group strategy briefing Data Quality and Integration - Data Management Strategies for Better Business Performance.

The event takes place today, Wednesday, March 10 from 9.00 until 16.00 GMT at the CBI Conference Centre located in the iconic Centre Point Tower on London's Oxford Street, very close to Tottenham Court Road tube station.

Mr Asprey will present the topic "Defining and Implementing a Data Quality Strategy." He will refer to his extensive experience of working with Trillium Software's global customer base to underline the importance of data quality to data governance initiatives. He will advise best practices for data quality implementation in large and complex multi-source data environments. He will make recommendations on team building and also identify how to overcome some of the roadblocks that sometimes confront projects.

According to Ovum Butler Group, data quality and integration are fundamental to every organisation's efforts to maximise the business value of its information. Without them, organisations face a mountain of unreliable data stored in disparate systems. The problems of data quality and integration are not new, but that data is now being exposed at many different levels by more users, operationally and strategically. At the operational level, the quality of transactional data directly affects the costs and efficiency of business functions and can enable the organisation to respond to business needs in a coordinated and informed manner. From an analytical point of view, good data quality is essential for Business Intelligence solutions that help organisations formulate and execute business strategy.

For more information and to register, please visit http://www.butlergroup.com/briefings.asp

About Harte-Hanks
Harte-Hanks® is a worldwide direct and targeted marketing company that provides direct marketing services and shopper advertising opportunities to local, regional, national and international consumer and business-to-business marketers. Visit the Harte-Hanks Web site at http://www.harte-hanks.com or call (800) 456-9748.

Harte-Hanks Trillium Software enables organizations to achieve Total Data Quality by providing a full complement of technologies and services providing global data profiling, data cleansing, enhancement, and data linking for e-business, customer relationship management, enterprise resource planning, supply chain management, data warehouse, and other enterprise applications. For more information about Trillium Software and its offerings, call (978) 436-8900 in the United States and in the United Kingdom call +44 (0) 118 940 7666, or visit Trillium Software online at http://www.trilliumsoftware.com.

This document may contain trademarks that are owned or licensed by Harte-Hanks, Inc. and its subsidiaries, including, without limitation, Harte-Hanks®, Trillium Software®, Trillium Software System®, Trillium Consulting, Total Data Quality, Data Intelligence & Governance and other names and marks. All other brand names, product names, or trademarks belong to their respective holders.

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