SOURCE: Harte-Hanks Trillium Software

Harte-Hanks Trillium Software

October 13, 2010 14:11 ET

Harte-Hanks Trillium Software Announces Data Quality Forums Schedule for Fall 2010

Trillium Software Takes Data Quality and Data Governance Customer Success Stories to Regional Locations in Houston, Raleigh and Seattle

BILLERICA, MA--(Marketwire - October 13, 2010) -  Trillium Software, a business of Harte-Hanks, Inc. (NYSE: HHS) and a leading enabler of Total Data Quality solutions, today announced its lineup of Data Quality Forums for fall 2010, featuring customer case studies about how data quality and data governance deeply impact business processes and results, as well as a keynote by David Hatch, senior vice president and general manager, Aberdeen Group. The seminars will be held in Houston, Texas, Raleigh, North Carolina and Seattle, Washington.

"In the Data Quality Forums, I will be highlighting results of a new Aberdeen study that quantifies in granular terms how poor data quality affects and negatively impacts business results," said Mr. Hatch. "This information has not been unveiled to the public before now, and it is eye-opening at how business results and performance are profoundly tied to information quality."

These half-day seminars -- called Data Quality Forums -- are aimed at helping organizations understand how data governance supports, and in many cases drives, major business initiatives, while reinforcing the demand for a comprehensive data quality program that has the capacity to expand throughout the enterprise. Every Data Quality Forum will feature detailed discussions and presentations showcasing how data quality or data governance drove down business costs, improved campaign or data management results, and positively impacted customer business goals. Business and technical professionals responsible for master data management (MDM), customer relationship management (CRM), customer data integration (CDI), data warehousing, or data governance and risk compliance (GRC) are invited to attend these events. 

Data Quality Forums will be held in the following cities:

  • Houston, Texas -- Tuesday, October 19, 2010
  • Raleigh, North Carolina -- Thursday, October 21, 2010
  • Seattle, Washington -- Thursday, November 4, 2010

For more information and registration details, see http://www.trilliumsoftware.com/success/DQForums2010/index.html

About Harte-Hanks
Harte-Hanks is a worldwide direct and targeted marketing company that provides direct marketing services and shopper advertising opportunities to local, regional, national and international consumer and business-to-business marketers. Visit the Harte-Hanks Web site at http://www.harte-hanks.com or call (800) 456-9748.

Harte-Hanks Trillium Software enables organizations to achieve Total Data Quality by providing a full complement of technologies and services providing global data profiling, data cleansing, enhancement, and data linking for e-business, customer relationship management, enterprise resource planning, supply chain management, data warehouse, and other enterprise applications. For more information about Trillium Software and its offerings, call (978) 436-8900 in the United States and in the United Kingdom call +44 (0) 118 940 7666, or visit Trillium Software online at http://www.trilliumsoftware.com .

This document may contain trademarks that are owned or licensed by Harte-Hanks, Inc. and its subsidiaries, including, without limitation, Harte-Hanks®, Trillium Software®, Trillium Software System®, Trillium Consulting, Total Data Quality, Data Intelligence & Governance and other names and marks. All other brand names, product names, or trademarks belong to their respective holders.

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