SOURCE: Harte-Hanks Trillium Software

Harte-Hanks Trillium Software

April 11, 2011 08:00 ET

Harte-Hanks Trillium Software Announces Microsoft Alliance for Improved Data Quality in Microsoft Dynamics CRM Environments

Trillium Software System® Will Integrate With Microsoft Dynamics CRM to Provide Seamless Access to Real-Time and Batch Enterprise Data Quality Services, Ensuring Accurate Customer Information for On-Premises and Windows Azure Platforms

BILLERICA, MA--(Marketwire - Apr 11, 2011) - Trillium Software®, a business of Harte-Hanks®, Inc. (NYSE: HHS) and a leading provider of Total Data Qualitysolutions, today announced an alliance with Microsoft (NASDAQ: MSFT) that will drive seamless integration between the Trillium Software System® data quality solution and Microsoft Dynamics CRM 2011 customer relationship management (CRM) software. As a result, Microsoft Dynamics CRM users who choose to leverage integrated Trillium Software data quality services can ensure that global customer data is accurate and fit-for purpose, whether using on-premises or cloud deployment models (utilizing the Windows Azure platform).

"Microsoft Dynamics CRM is designed to offer a flexible and extensible framework to enable organizations like Trillium Software -- who have deep industry expertise -- to integrate and deliver rich business value to customers," said Mark Albrecht, director Microsoft Dynamics ISV Strategy. "We are pleased to be working with Trillium Software to deliver strong value to current customers while enabling expansion into new growth markets."

Microsoft Dynamics CRM provides a well-documented Software Development Kit (SDK) that allows for seamless access to Trillium Software enterprise services for cleansing and matching capabilities. Integration between these two products will also ensure continuous data lifecycle management for a wide variety of applications. Data will be evaluated and cleansed at the point of data entry, ensuring it is more accurate and therefore, more valuable earlier in its lifecycle. Access to Trillium Software cleansing and matching functionality can occur via a data quality services call from Microsoft Dynamics CRM to the Trillium Software System in Windows Azure or any on-premises implementation.

Microsoft National Systems Integrator and Gold Certified Partner Neudesic acknowledges the strong value an integrated data quality solution can offer Dynamics CRM users. "Neudesic has been a long-standing Microsoft partner and systems integrator, and we understand the need for data quality services within existing Microsoft implementations," said Parsa Rohani, chief executive officer at Neudesic. "We are excited about the integration of the Trillium Software System with Microsoft Dynamics CRM and the significant value it will offer enterprise customers."

"CRM, or any business-driven application, is ultimately more effective if the information flowing through it is holistically managed with automated data quality solutions. Applications can be exponentially more impactful to the business if the data is cleansed in real time to ensure users have the best information available at their fingertips," said John Nicoli, managing director, Harte-Hanks Trillium Software. "So, we're excited to be able to offer an integrated solution to Microsoft Dynamics CRM customers that will provide the flexibility of supporting both on-premises and Azure implementations in order to solve their data quality challenges."

For more information on Microsoft Dynamics CRM or Windows Azure, visit the Microsoft Website. For information on the Trillium Software System, view the Trillium Software Website at www.trilliumsoftware.com.

About Neudesic
Neudesic is a Microsoft National Systems Integrator and Gold Certified Partner with a proven track record of providing reliable, effective solutions based on Microsoft's technology platform. Neudesic's technical and industry expertise empowers enterprises to enhance their technological capacity and respond to business opportunities with a greater level of efficiency. Neudesic was established in 2001 and is headquartered in Irvine, California. For more information about Neudesic's products and services, call (800) 805-1805 or visit our website at www.neudesic.com.

About Harte-Hanks
Harte-Hanks® is a worldwide direct and targeted marketing company that provides direct marketing services and shopper advertising opportunities to local, regional, national and international consumer and business-to-business marketers. Visit the Harte-Hanks Web site at http://www.harte-hanks.com or call (800) 456-9748.

About Trillium Software
Harte-Hanks Trillium Software® enables organizations to achieve Total Data Quality by providing a full complement of technologies and services providing global data profiling, data cleansing, enhancement, and data linking for e-business, customer relationship management, data governance, enterprise resource planning, supply chain management, data warehouse, and other enterprise applications. For more information about Trillium Software and its offerings, call (978) 436-8900 in the United States and in the United Kingdom call +44 (0) 118 940 7666, or visit Trillium Software online at http://www.trilliumsoftware.com.

This document may contain trademarks that are owned or licensed by Harte-Hanks, Inc. and its subsidiaries, including, without limitation, Trillium Software®, Trillium Software System®, Total Data Quality, and other names and marks. All other brand names, product names, or trademarks belong to their respective holders.

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