-- Innovative use of software in conjunction with emerging technologies
(such as Service-Oriented Architecture (SOA), Master Data Management (MDM)
and Customer Data Integration (CDI))
-- Technology design and utilization, including collaboration between
business and IT management
-- Re-allocation of personnel for more strategic use, better use of
information to drive business operations and analysis
-- Documented and identifiable return on investment that exceeded initial
expectations
-- Identification of new opportunities for growth or enhanced "core
products or services" that can be offered in the market, new or improved
business process and make existing process more efficient
-- Global reach and ability to manage multiple data types
"We are honored that Trillium Software has selected BT as its Customer of
the Year," said Nigel Turner, head of ICT customer management delivery at
BT. "There has been a great deal of internal promotion around our data
quality initiatives, but it's a privilege to have the organization
recognized publicly for the results we have been able to attain using
Trillium Software's products."
Turner added, "Within BT we have gained extensive experience of running
data quality improvement projects and using Trillium Software's
best-of-breed toolset. A key focus now is to share this experience and
knowledge with our customers."
"BT is an innovator in its market and recognizes the link between the
quality and completeness of customer information and good account
management, customer service, and effective operations," said Gary
Skidmore, corporate officer and executive vice president, Harte-Hanks, who
presented the award to BT at the 2007 Harte-Hanks Trillium Software
Customer Conference. "BT views customer, asset and supplies data as a key
business asset. We hope other organizations will learn from BT's success
and understand the return on investment that 'total data quality' can
provide when implemented at a business level."
This is the first time Trillium Software has awarded this honor to a
customer and it will become an annual award presented at the company's user
conference each year.
About British Telecommunications
BT is one of the world's leading providers of communications solutions and
services operating in more than 160 countries. Its principal activities
include networked IT services, local, national and international
telecommunications services, and higher-value broadband and internet
products and services. BT consists principally of four lines of business:
BT Global Services, Openreach, BT Retail and BT Wholesale. In the year
ended 31 March 2005, BT Group's revenue was £18,623 million with profit
before taxation of £2,354 million.
British Telecommunications plc (BT) is a wholly owned subsidiary of BT
Group and encompasses virtually all businesses and assets of the BT Group.
BT Group plc is listed on stock exchanges in London and New York. For more
information, visit www.bt.com/aboutbt.
About Harte-Hanks
Harte-Hanks is a worldwide direct and targeted marketing company that
provides marketing services and shopper advertising opportunities to local,
regional, national and international consumer and business-to-business
marketers. Harte-Hanks Direct Marketing improves return on its clients'
marketing investment by increasing their prospect and customer value -- a
process of "customer optimization" -- organized around five strategic
considerations: Information (data collection/management), Opportunity (data
access/utilization), Insight (data analysis/interpretation), Engagement
(knowledge application), and Interaction (program execution). Expert in
integrating this process, Harte-Hanks Direct Marketing is highly skilled at
tailoring solutions for each of the vertical markets it serves. Visit the
Harte-Hanks Web site at http://www.harte-hanks.com or call (800) 456-9748.
Harte-Hanks Trillium Software enables organisations to achieve Total Data
Quality by providing a full complement of technologies and services
providing global data profiling, data cleansing, enhancement, and data
linking for e-business, customer relationship management, enterprise
resource planning, supply chain management, data warehouse, and other
enterprise applications. For more information about Trillium Software and
its offerings, call (978) 436-8900 in the USA and in the United Kingdom
call +44 (0) 118 940 7666 or visit Trillium Software online at
http://www.trilliumsoftware.com.
Trillium Software is a registered trademark of Harte-Hanks, Inc. All other
product and company names and trademarks are the property of their
respective owners.
Contact Information: Media Contacts: UK: Derek Harris Harris Communications +44 (0) 845 838 6044 Email Contact USA: Samantha Smith Emerge PR (617) 729-3178 Email Contact