SOURCE: Trillium Software

February 07, 2007 15:00 ET

Harte-Hanks Trillium Software Honors British Telecommunications as 'Customer of the Year'

British Telecommunications (BT) Strategy for 'Total Data Quality' Across Its Worldwide Organization Earns the Company Top Honors at Trillium Software Customer Conference

LAS VEGAS, NV -- (MARKET WIRE) -- February 7, 2007 -- Trillium Software®, a business of Harte-Hanks (NYSE: HHS) and a leading enabler of Total Data Quality (TDQ) solutions, today announced that it has selected BT as its inaugural "customer of the year" based on the outstanding and long-term results the organization has experienced as a result of leading edge data quality processes it has implemented. According to Harte-Hanks Trillium Software, BT exemplifies the characteristics of a best-of-breed implementer, having found ways to leverage data quality to improve customer service, reduce operating costs and increase business performance.

BT estimates that during the last ten years, its Trillium Software-supported data quality initiatives have saved the company at least $800 million.

The selection process for the customer of the year was determined by an internal team at Harte-Hanks Trillium Software and is based on a number of criteria, including:

--  Innovative use of software in conjunction with emerging technologies
    (such as Service-Oriented Architecture (SOA), Master Data Management (MDM)
    and Customer Data Integration (CDI))
--  Technology design and utilization, including collaboration between
    business and IT management
--  Re-allocation of personnel for more strategic use, better use of
    information to drive business operations and analysis
--  Documented and identifiable return on investment that exceeded initial
--  Identification of new opportunities for growth or enhanced "core
    products or services" that can be offered in the market, new or improved
    business process and make existing process more efficient
--  Global reach and ability to manage multiple data types
"We are honored that Trillium Software has selected BT as its Customer of the Year," said Nigel Turner, head of ICT customer management delivery at BT. "There has been a great deal of internal promotion around our data quality initiatives, but it's a privilege to have the organization recognized publicly for the results we have been able to attain using Trillium Software's products."

Turner added, "Within BT we have gained extensive experience of running data quality improvement projects and using Trillium Software's best-of-breed toolset. A key focus now is to share this experience and knowledge with our customers."

"BT is an innovator in its market and recognizes the link between the quality and completeness of customer information and good account management, customer service, and effective operations," said Gary Skidmore, corporate officer and executive vice president, Harte-Hanks, who presented the award to BT at the 2007 Harte-Hanks Trillium Software Customer Conference. "BT views customer, asset and supplies data as a key business asset. We hope other organizations will learn from BT's success and understand the return on investment that 'total data quality' can provide when implemented at a business level."

This is the first time Trillium Software has awarded this honor to a customer and it will become an annual award presented at the company's user conference each year.

About British Telecommunications

BT is one of the world's leading providers of communications solutions and services operating in more than 160 countries. Its principal activities include networked IT services, local, national and international telecommunications services, and higher-value broadband and internet products and services. BT consists principally of four lines of business: BT Global Services, Openreach, BT Retail and BT Wholesale. In the year ended 31 March 2005, BT Group's revenue was £18,623 million with profit before taxation of £2,354 million.

British Telecommunications plc (BT) is a wholly owned subsidiary of BT Group and encompasses virtually all businesses and assets of the BT Group. BT Group plc is listed on stock exchanges in London and New York. For more information, visit

About Harte-Hanks

Harte-Hanks is a worldwide direct and targeted marketing company that provides marketing services and shopper advertising opportunities to local, regional, national and international consumer and business-to-business marketers. Harte-Hanks Direct Marketing improves return on its clients' marketing investment by increasing their prospect and customer value -- a process of "customer optimization" -- organized around five strategic considerations: Information (data collection/management), Opportunity (data access/utilization), Insight (data analysis/interpretation), Engagement (knowledge application), and Interaction (program execution). Expert in integrating this process, Harte-Hanks Direct Marketing is highly skilled at tailoring solutions for each of the vertical markets it serves. Visit the Harte-Hanks Web site at or call (800) 456-9748.

Harte-Hanks Trillium Software enables organisations to achieve Total Data Quality by providing a full complement of technologies and services providing global data profiling, data cleansing, enhancement, and data linking for e-business, customer relationship management, enterprise resource planning, supply chain management, data warehouse, and other enterprise applications. For more information about Trillium Software and its offerings, call (978) 436-8900 in the USA and in the United Kingdom call +44 (0) 118 940 7666 or visit Trillium Software online at

Trillium Software is a registered trademark of Harte-Hanks, Inc. All other product and company names and trademarks are the property of their respective owners.

Contact Information

  • Media Contacts:
    Derek Harris
    Harris Communications
    +44 (0) 845 838 6044
    Email Contact

    Samantha Smith
    Emerge PR
    (617) 729-3178
    Email Contact